The Covergirl ad in 2014 includes the picture of Ellen DeGeneres with the CC cream of the Covergirl. The photo shot of her sitting down is from under chest to the top. Ellen put her arms over her knee. On her knees, there is a raccoon looking straight to the audience. By the angle of the photo shot, audience able to see Ellen’s skin which is quite flawless. She comes out with a friendly look and gorgeous smile. On the left top corner, “Covergirl +Olay” written in big bold black which pops up the branch of the product. At the bottom, “ The next big thing in younger looking skin: CC Creams” the “CC Cream” was the biggest front and dark bolded. The author wants me to believe that CC cream from the cover girl will make me younger …show more content…
She is the host of the Ellen show which has "averaged 4.4 mil viewers for the week of December 9" in 2014 according to the Variety magazine. The number of the viewers and people got known keep increasing in the past years. Therefore, at least, 4.4 million viewers would pay attention when seeing this ad. Moreover, using stars in the ad would gain trust in customer and encourage them to buy the product. Besides being known as a famous talk show host, Ellen is better known as a lesbian celebrity. The Covergirl claimed that their products are not only for women, but they are also for any gender and ages of users. In additional, Ellen Degeneres is about fifty-eight at the time the ad was released. However, in the ad, Elen look pretty young by the flawless skin. The audience at the middle age would be convinced to buy the product by comparing Ellen age and her looks. On Ellen's knees is a raccoon which looking straight to the audiences. The raccoon looks pretty calmed and comfortable. The Cover Girl used an animal in their ad propose that their product is healthy and safe for the environment. Also, the raccoon in the ad looks adorable, would get attention