Arecanut and Cocoa Production and Marketing Aspects

Topics: Supply and demand, Economics, Tamil Nadu Pages: 4 (1282 words) Published: June 19, 2013
Arecanut and Cocoa: Production and Marketing Aspects
Arecanut is an important commercial crop in India which plays a prominent role in the religious, social and cultural functions and economic life of people in India. The present production of arecanut in the world is about 0.854 million tons from an area of 0.702 million hectares. India ranks first in both area and production of arecanut Arecanut industry forms the economic backbone of nearly six million people in India and for many of them it is the sole means of livelihood. Both area and production of arecanut in India have increased tremendously during the last three decades. The area under arecanut in India has increased from 0.167 million hectares during 1971 to 0.4 million hectares by the year 2010-11 with an overall growth rate of 2.2%. During the same period the production has increased more than 3 times from 0.141 million tons to 0.478 million tones with a growth rate of 3.2%.

As of now, cocoa is one of the important commercial plantation crops in India and it is mainly cultivated in four major southern States viz., Kerala, Karnataka, Tamil Nadu and Andhra Pradesh. India produces 12954 tonnes of cocoa from an area of 46318 ha (DCCD, 2010). The cocoa industry in the country had expanded to a considerable extent in recent years. At present, more than 15 industrial entrepreneurs and firms existing in the field demand nearly 30,000 tonnes of cocoa beans, of which the present domestic availability is only about 40 percent. Considering the market growth in the chocolate segment in India, which is about 20 percent per annum, cocoa, has a great potential to develop in future years. Recent area expansion in Andhra Pradesh (16969 ha) can be taken as a positive response to the demand-supply fissure. We can further, strengthen the Transfer of Technology (ToT) activities to encourage the cocoa cultivation as an intercrop in arecanut and coconut to meet the challenges regarding supply of cocoa in the...
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