Are You Connected
[Document Title]
Are You Connected ?
Jason Tan
Lecturer: Mark Regan
Are you connected? Connected to the world where pictures of our daily lives are shared, a world where new friends are awaiting for us to be added, a world where a myriad of independent artist are trying to get their voices heard. I can go on and on. But the fact of the matter is this; the potential of social media is endless. Ever since Tim O’reilly came up with the term Web 2.0, social media has taken the world by storm. It has become the most popular activity on the Web, supplanting pornography for the first time in Internet history; even search engines weren’t powerful enough to do that. (Qualman, 2009) According to CNN news reports, Facebook surpassed a staggering amount of 900 million active users in March 2012;it’s no wonder traditional advertising has become more and more antiquated. The rapid ascent of social media is due in large part to its ability to help people avoid information indigestion; instead it makes us enjoy ourselves at being productive. (Qualman, 2009). Furthermore, the younger the generation, the less concerned they are about privacy. (Qualman, 2009).
“If you can make something more relevant to me by having less privacy, well that is a small price to pay “ -Bill Tancer, General Manager, Global Research, Hitwise
Throughout this essay I will discuss the defining features of Social Media and the pros and cons of social media proliferation in society.
The Internet has transformed almost every facet our business and personal lives. (Qualman, 2009). This revolution is driven by people and enabled by social media. Advertisers have realize a 30 second million dollar ads during superbowl are no longer the influencer of purchase intent, instead having placement ads on the front page of Facebook has a higher rate of making consumers noticing it. Moreover, advertisers are realizing from a business standpoint getting a millions likes on Facebook pages, makes any
Are You Connected ?
Jason Tan
Lecturer: Mark Regan
Are you connected? Connected to the world where pictures of our daily lives are shared, a world where new friends are awaiting for us to be added, a world where a myriad of independent artist are trying to get their voices heard. I can go on and on. But the fact of the matter is this; the potential of social media is endless. Ever since Tim O’reilly came up with the term Web 2.0, social media has taken the world by storm. It has become the most popular activity on the Web, supplanting pornography for the first time in Internet history; even search engines weren’t powerful enough to do that. (Qualman, 2009) According to CNN news reports, Facebook surpassed a staggering amount of 900 million active users in March 2012;it’s no wonder traditional advertising has become more and more antiquated. The rapid ascent of social media is due in large part to its ability to help people avoid information indigestion; instead it makes us enjoy ourselves at being productive. (Qualman, 2009). Furthermore, the younger the generation, the less concerned they are about privacy. (Qualman, 2009).
“If you can make something more relevant to me by having less privacy, well that is a small price to pay “ -Bill Tancer, General Manager, Global Research, Hitwise
Throughout this essay I will discuss the defining features of Social Media and the pros and cons of social media proliferation in society.
The Internet has transformed almost every facet our business and personal lives. (Qualman, 2009). This revolution is driven by people and enabled by social media. Advertisers have realize a 30 second million dollar ads during superbowl are no longer the influencer of purchase intent, instead having placement ads on the front page of Facebook has a higher rate of making consumers noticing it. Moreover, advertisers are realizing from a business standpoint getting a millions likes on Facebook pages, makes any