Aravind Eye Care Analysis
SERVICES MARKETING ASSIGNMENT
Brief Overview:
Started by Dr. G. Venkataswamy, Aravind Eye Case System was created with the idea of creating a sustainable eye care system. The mission if AECS was to eliminate needless blindness. They wanted to provide quality eye care that everyone could afford, to rich and to poor alike. It expanded itself to multispecialty eye care. AECS charged usually lower than comparable hospitals in its payable section. They followed the principle of high volume which would in turn also supplicate high quality in eye care. For patients who came in the free section, they were provided free treatment for most procedures that did not involve expensive supplies. They were charged a nominal amount of Rs750 for the cataract surgery. For those who could not afford even that, theses charges were waived. They approached eye care in a unique way. Instead of using expensive equipment they perfected their own versions of surgeries, thus ensuring that the best and quick treatment was offered to their patients. The doctors and AECS performed far more surgeries than their counterparts in other hospitals due to this. They also trained paramedics in performing preliminary tests and assessments thus reducing the load on the doctors and ensuring that more patients could be treated. Aurolab was established to produce quality products at affordable cost. AECS also ran community eye clinics, vision centers and community outreach programs. They valued their personnel. They hired young women to be paramedics. AECS organized 4-5 eye screening camps in a district every month and offered free treatment to almost 67% of the patients with the help of aid from NPCB. Glasses were provided in the camp itself or delivered in a week's time. Those who needed surgery were taken to the hospital, offered free lunch. Follow up camps were organized as a part of the out-patient check up program. They worked with the community leaders and
Brief Overview:
Started by Dr. G. Venkataswamy, Aravind Eye Case System was created with the idea of creating a sustainable eye care system. The mission if AECS was to eliminate needless blindness. They wanted to provide quality eye care that everyone could afford, to rich and to poor alike. It expanded itself to multispecialty eye care. AECS charged usually lower than comparable hospitals in its payable section. They followed the principle of high volume which would in turn also supplicate high quality in eye care. For patients who came in the free section, they were provided free treatment for most procedures that did not involve expensive supplies. They were charged a nominal amount of Rs750 for the cataract surgery. For those who could not afford even that, theses charges were waived. They approached eye care in a unique way. Instead of using expensive equipment they perfected their own versions of surgeries, thus ensuring that the best and quick treatment was offered to their patients. The doctors and AECS performed far more surgeries than their counterparts in other hospitals due to this. They also trained paramedics in performing preliminary tests and assessments thus reducing the load on the doctors and ensuring that more patients could be treated. Aurolab was established to produce quality products at affordable cost. AECS also ran community eye clinics, vision centers and community outreach programs. They valued their personnel. They hired young women to be paramedics. AECS organized 4-5 eye screening camps in a district every month and offered free treatment to almost 67% of the patients with the help of aid from NPCB. Glasses were provided in the camp itself or delivered in a week's time. Those who needed surgery were taken to the hospital, offered free lunch. Follow up camps were organized as a part of the out-patient check up program. They worked with the community leaders and