Aqualisa Quartz

Good Essays
Topics: Marketing, Plumbing
Acqualisa Quartz
What is the quartz value proposition to the plumbers? To consumers? The value propositions to the plumbers are

•Due to Quartz easy installation plumber’s work is reduced to 25% of original time. •Plumbers find the installation is straightforward and hence they are ready to send their young apprentices •Plumbers said it’s just “Push-fit-connect’’ and it’s not in the wall and it’s very easy to use •On an average plumbers can do more jobs thereby increasing their profit

The Value propositions to the consumers are

•One of the major issues for the customer is to get conistent water pressure which is solved in Quartz •Customers can have their required temperature by Thermostatic control rather than checking it for the required temperature •Before quartz the survey says that 44% of shower needs replacement. By using Quartz there is less chance of breakdown and hence maintenance is much easy for the customer •The product had aesthetic look and elegant design

•It’s good for the home with the children
•Suitable for all types of water systems
•One touch control system and ability to control remotely

Aqualisa launched the most significant shower innovation in recent British history: the Quartz shower. The shower provides significant improvements in terms of quality, cost, and ease of installation. In product testing, the Quartz shower received rave reviews. However, early sales of the Quartz have been disappointing. The company is faced with some key issues about whether to change the channel strategy, promotional strategy, and the overall positioning of the product (niche or a mainstream product) in the context of their existing product line.

This case shows that despite the fact Aqualisa had a great product it doesn't necessarily mean that this is going to manifest in great sales of the product. Innovation needs managing in an integrated way; it is not enough just to manage abilities in a technological superior product. Aqualisa had the

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