Aqualisa Case Study solution

I took into consideration the problem of Aqualisa Quartz shower line and found out how to solve it, how to make an enormous problem to become an opportunity instead. This company made a great job with it’s research and creation of product that takes advantage on it’s competitors by giving everything to needs of the customers. But the problem is there is no connection between plumbers and customers. Also sales are affected by bad experience of customers with previous products. So, customers don’t really trust to this new product. Aqualisa needs positioning in the market as a good value, high quality, and multifunctional product. It needs also a marketing plan for new products.
Aqualisa company is required to determine the distribution channels which it should concentrate on, and also the company needs to clarify itself the level of its brand (either it will be standart or premium). According to the showing in a text it is clear that the market share of Aqualisa was 18% in 2000, and the percentage of people who use shower instead of bathtubs is around 60%. If other 40% were shower users too, the demand for these new showers would increase rapidly. By making a lot of researches and surveys, it was felt that the customers were not satisfied with 2 main problems: the fluctuations in temperature and the pressure of water. The suggestion of improve this situation is to create something new and innovative that would differ Aqualisa from its competitors.
The CEO of Aqualisa should simply lower expectations. High prices prevent sales of increasing. If company would prefer to stay in the premium level, the company won’t be able to fight with competitors. But in other case, if Aqualisa decides to decrease price level, the product would have great chances on the market within it’s easy installation; the Aqualisa’s Quartz shower would be attractive to the “Do it yourselfers“.
This strategy will not be targeted directly to developers, because the price expectations for