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Apple vs Samsung

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Apple vs Samsung
STRAYER UNIVERSITY
Arlington Campus

Contemporary Business - BUS 508
Assignment # 5
Financial Management
Outline: Tech stock companies
Apple vs. Samsung
March 14, 2013

By
Natcha R.

To
Professor. Magies Sizer

Select two (2) tech stock companies that attempted to make profits from rising consumer demand after the crash. Analyze how they attempted to make a profit after the crash and discuss any unethical practices.
Evaluate the change in consumer demand trends after the crash for each of the tech stock companies you researched. Provide examples with your evaluation and use graphics such as charts, when applicable.
Discuss at least two (2) strategies that multinational corporations (MNCs) can undertake in order to make profit by leveraging the growing consumer demand.

Apple Inc.
Company Background.
Apple Company was founded by Steve Jobs and Steve Wozniak in April 1976 and turn to be a corporation in a year later. The Company designs, manufactures and markets mobile communication and media devices, personal computers, and portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. Fortune magazine named Apple the most admired company in the United States in 2008, and in the world from 2008 to 2012. As of November 2012, Apple maintains 394 retail stores in fourteen countries as well as the online Apple Store and iTunes Store. It is the second-largest publicly traded corporation in the world by market capitalization, with an estimated value of US$414 billion as of January 2013.
Apple used to be in crash Those who cite Apple's history as a reason for faith need to look back further than 2005 and start considering the dark decade after Jobs left the company for the first time. Back then Apple was looking for grown-up managers to help the company find its way in a post-Mac world. The board turned Apple over to John Sculley, a former
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