Explicit and implicit institutional rules and policies designed to provide a structure where various work roles and responsibilities are delegated, controlled and coordinated. Organizational structure also determines how information flows from level to level within the company. In a centralized structure, decisions flow from the top down. In a decentralized structure, the decisions are made at various different levels. (References from Organizational Theory)
Apple computers have become much more mainstream in recent years. Now, it seems every time you turn on your TV, you see a Mac versus PC ad. These two companies are the two biggest competitors in the computer industry. Apple is primarily a consumer company, and makes most of its profit selling hardware, like its iPod music players and Mac computers. This makes the target of Apple’s site much clearer — marketing, selling and providing support for its products to consumers.They don’t have to worry about selling licenses to manufacturers because they’re the only manufacturer, so the key purpose of the website would be to advertise and promote their multiple product lines, as well as selling them through their online store.
Microsoft primarily makes its profits from business to business, which mainly consists of selling licenses to its operating system to computer manufacturers and office suites for enterprises. That’s not to say that they don’t sell to consumers — they do, and they have consumer only product lines as well, such as the Xbox gaming console, and of course home users also buy Windows and Office. This means that their business targets pretty much everyone, from home computer owners to developers and enterprises