Apple vs. Lenovo BTEC Report
Report on Marketing Techniques of Apple and Lenovo
INTRODUCTION
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976, to develop and sell personal computers. It was incorporated as Apple Computer, Inc. on January 3, 1977, and was renamed as Apple Inc. on January 9, 2007, to reflect its shifted focus towards consumer electronics. Apple Inc. is American multinational corporation headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, online services, and personal computers. It's the best-known hardware products are the: ● Mac line of computers ● iPod media player ● iPhone Smartphone, and the ● iPad tablet computer.
Its online services include, iTunes Store, and App Store. Its consumer software includes the OS X and IOS operating systems, the iTunes media browser, the Safan web browser, and the iLife and iWork creativity and productivity suites. Apple is very well-known around the globe because of its products and it capability. Apple has a lot of brands internationally and is now improving in their stock markets. As of now, Apple is increasingly gaining it goal to. Central to its phenomenal success in the last decade have been its original business aims which have been shaping it since its conception, and continue to set it apart from other companies, leading to Fortune magazine naming it the most admired company in America in 2008, and the most admired company in the world in consecutive years 2008, 2009 and 2010. From the time it was first opened, it has sought to makes itself distinct from other companies by seeking to avoid the traditional corporate culture of a fixed hierarchy. This was in part due to the independent thinking instilled in the company by its founders, Steve Jobs for example would reportedly walk around the offices barefoot, even after Apple Inc. Was a Fortune 500 company. The company's unconventional attitude has become its trademark in the
INTRODUCTION
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976, to develop and sell personal computers. It was incorporated as Apple Computer, Inc. on January 3, 1977, and was renamed as Apple Inc. on January 9, 2007, to reflect its shifted focus towards consumer electronics. Apple Inc. is American multinational corporation headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, online services, and personal computers. It's the best-known hardware products are the: ● Mac line of computers ● iPod media player ● iPhone Smartphone, and the ● iPad tablet computer.
Its online services include, iTunes Store, and App Store. Its consumer software includes the OS X and IOS operating systems, the iTunes media browser, the Safan web browser, and the iLife and iWork creativity and productivity suites. Apple is very well-known around the globe because of its products and it capability. Apple has a lot of brands internationally and is now improving in their stock markets. As of now, Apple is increasingly gaining it goal to. Central to its phenomenal success in the last decade have been its original business aims which have been shaping it since its conception, and continue to set it apart from other companies, leading to Fortune magazine naming it the most admired company in America in 2008, and the most admired company in the world in consecutive years 2008, 2009 and 2010. From the time it was first opened, it has sought to makes itself distinct from other companies by seeking to avoid the traditional corporate culture of a fixed hierarchy. This was in part due to the independent thinking instilled in the company by its founders, Steve Jobs for example would reportedly walk around the offices barefoot, even after Apple Inc. Was a Fortune 500 company. The company's unconventional attitude has become its trademark in the