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Apple Supply Chain Secret

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Apple Supply Chain Secret
SUPPLY CHAIN MANAGEMENT

25
Raising the Bar
The supply chain TOP

BY DEBRA HOFMAN AND STAN ARONOW, GARTNER, INC.

The 2012 ranking of supply chain leaders from Gartner includes a broad mix of global companies—a few new to the list, but most having recorded multiple appearances. These leaders share certain characteristics that drive day-to-day performance while solidifying the foundation for future growth. Their standout performance is raising the supply chain leadership bar for companies everywhere.

54

LOGISTICS MANAG EM EN T

WWW.LO G I STI C S M G MT.C O M | September 2012

G

artner’s Supply Chain Top 25, published since 2004, is an annual ranking of leaders in the global supply chain. At its core, the Supply
Chain Top 25 is about demand-driven leadership. Every year, we identify the companies that push the envelope of supply chain innovation. Our goal is to raise awareness of the supply chain discipline, as well as how it impacts the business, and to catalyze the debate and the cross-fertilization of ideas about what supply chain excellence really means.
What Is the definition of excellence?
Our methodology, detailed below, is based on a composite score for each company that is made up of a set of nancials combined with an opinion component, providing a balance between objective and subjective components. In completing their ballots, voters are asked to identify those companies they believe are furthest along the journey toward the demand-driven ideal, as de ned in Gartner research and on the voting website.
What does it mean to be demand-driven?
The chart, on page 56 captures the organiza-

September 2012 | W WW.LO G I STI C S M G MT.C O M

tional ideal of demand-driven principles as applied to the global supply chain. This model has three overlapping areas of responsibility:
Supply management—Planning, sourcing, manufacturing, logistics.
Demand management—Marketing, sales, and service. Product

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