Apple Strategy Case Study
Strategic Management
Final Report for Case # 10
Prepared by :
Hala Al-Ghawi
&
Noor Al-Saleh
Company’s Mission Statement: Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. “Think Differently” is a concept Apple executes with perfection, Innovation being the core competency of the company. The company is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and internet offerings. A challenge for the company is to shift towards environment friendly production of differentiated goods. As differentiation will ensure that the current profitability of the company is sustained. Apple will also strive to provide added opportunities for growth and enrichment of company personnel.
Company’s Vision Statement:
Become the world leader of innovation in the computer market
Stage 1: The Input Stage a) External Factor Evaluation (EFE) Matrix Key External Factors | Weight | Rating | Weighted Score | Opportunities | 1. Constant growth of PC and mobile. Expected sales of tablets in 2011 are 70 million, and are expected to balloon to 246 million within three years. Customers are preferring tablets over PCs | 0.10 | 4 | 0.4 | 2. More than half of Apples sales are from retails outside the United States. | 0.10 | 4 | 0.4 | 3. Increasing demand of online music and others applications like cloud based services | 0.07 | 3 | 0.21 | 4. Acquisition of competitor business (Apple’s cash balance is a noteworthy feature in its financials. The company has $ 11261 million in terms of cash and cash equivalents. this cash can be used for further acquisitions | 0.11 | 1 | 0.11 | 5. Virus threats are becoming an increasing burden to all IT companies who have computers, so if Apple R&D department /
Final Report for Case # 10
Prepared by :
Hala Al-Ghawi
&
Noor Al-Saleh
Company’s Mission Statement: Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. “Think Differently” is a concept Apple executes with perfection, Innovation being the core competency of the company. The company is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and internet offerings. A challenge for the company is to shift towards environment friendly production of differentiated goods. As differentiation will ensure that the current profitability of the company is sustained. Apple will also strive to provide added opportunities for growth and enrichment of company personnel.
Company’s Vision Statement:
Become the world leader of innovation in the computer market
Stage 1: The Input Stage a) External Factor Evaluation (EFE) Matrix Key External Factors | Weight | Rating | Weighted Score | Opportunities | 1. Constant growth of PC and mobile. Expected sales of tablets in 2011 are 70 million, and are expected to balloon to 246 million within three years. Customers are preferring tablets over PCs | 0.10 | 4 | 0.4 | 2. More than half of Apples sales are from retails outside the United States. | 0.10 | 4 | 0.4 | 3. Increasing demand of online music and others applications like cloud based services | 0.07 | 3 | 0.21 | 4. Acquisition of competitor business (Apple’s cash balance is a noteworthy feature in its financials. The company has $ 11261 million in terms of cash and cash equivalents. this cash can be used for further acquisitions | 0.11 | 1 | 0.11 | 5. Virus threats are becoming an increasing burden to all IT companies who have computers, so if Apple R&D department /