APPLE SAMSUNG

Good Essays
Apple & Samsung
Analyse the business strategies of two leading international companies
Dr. Sayeda Meharunisa Ahmed

Inas Alhamdy 2131874 Sara Aljamei 2112479 Nouf Almandeek 2100663 Thikra Alreshoodi 2110273 Maymona haboudal 2112598

Table of Contents

Introduction Apple and Sumsung
Vision and Mission
Internal and External Factors
SWOT Analysis
Conclusion

Introduction:

Apple Inc. is one of the leading companies it is an American multinational corporation headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software and personal computers. Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976 to develop and sell personal computers. According to Steve Jobs, Apple was so named because Jobs was coming back from an apple farm, and he was on a fruitarian diet. He thought the name was "fun, spirited and not intimidating".

Its best-known hardware products are the Mac line of computers, the iPod media player, the iPhone smartphone, and the iPad tablet computer. Its consumer software includes the OS X and iOS operating systems, the iTunes media browser, the Safari web browser, and the iLife and iWork creativity and productivity suites. On December 12, 1980, Apple went public at $22 per share, generating more capital than any IPO since Ford Motor Company in 1956 and instantly creating more millionaires (about 300) than any company in history.

In 1984 Apple Inc. released Macintosh, which revolutionized the computer experience with a graphical user interface and a pointer devise called the “mouse.” in 1985, Steve Jobs was fired from the company he co-founded. After a little more than a decade, Apple Inc. purchased NeXT, a company that Steve Jobs started after leaving Apple Inc. With this purchase transaction, Steve Jobs was brought back

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