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Apple Research Paper

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Apple Research Paper
-Introduce Apple
-Brief history
-Business perspective
-Products
-Past problems
-Diversification
-Current product portfolio
-Revenue  overall company performance
-Profit
-ROA
-Stock Price (template for product portfolio) Year

-Introduce Smartphone Industry
-Google
-RIM Competitors- introduce figures
-Samsung
-Target Market
-Marketing mix
-Describe products
-Functions -Packaging
-History -Design
-Price -Appearance
-Distribution
Apple Store
-Promotion
-Ads, Symbols, differentiate itself
-Steve Jobs presentations on stage were a marketing revolution
-Survey
-iPhone users/ non users; not just college kids
-Loyalty
-Reflect on ads, promotions, appearance
-Ask them to:
-Report details of survey/ nature
-Look at survey booklet
-Conclusion
-What was concluded in your findings/ research?

Background:
Background:
Apple Inc. is recognized worldwide as a leading designer and manufacturer of software, hardware, and various other forms of electronics. The company is renowned for their innovation in the electronics market by making “user friendly” products, which has resulted in one of the most loyal user-bases in history. Apple’s headquarters is located in Cupertino, California and they have reached their influence to over ten nations via three hundred thirty retailers worldwide; a number that is growing daily.
It comes as no surprise to know that Apple Inc. is a major player in some of the worlds’ most competitive markets, including the ever-expanding smartphone market. Apple first became involved with smartphones when they launched their iPhone in June of 2007. Four years later, Apple is now on their fourth model of the phone dubbed the iPhone 4. The product has been well received for its multi-purposeful media abilities, primarily the new “FaceTime” feature, which allows users to video chat with other consumers that also have an iPhone 4. This revolutionary mobile phone can make calls, play music, navigate the web, edit


Cited: Goodwin, Bill. "Apple 's Future Without Steve Jobs." ComputerWeekly. 01 Sept. 2011. Web "iPhone Marketing Plan." Apple iPhone Forums. Web. 01 Oct. 2011. Reviews, Career Advice. Web. 04 Oct. 2011. <http://www.computerworld.com/s/article/9216004/Apple_breaks_iPhone_ Kotler, Philip, and Gary Armstrong. "3." Principles of Marketing. Boston: Pearson Prentice Hall, 2012 Malik, Om. "How Big Is the Apple IPhone App Economy? Tech News andAnalysis." GigaOM — Tech News, Analysis and Trends. Web. 04 Oct. 2011
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