Apple Preliminarry Report
Introduction
(Include history brief)
External analysis * Facts of current situation of company * Pest * Market share * Porter five forces
Internal analysis * Marketing mix * STP * SWOT
Conclusion
Introduction
The aim of the project is to find the company outline current situation addressing where and how they currently operate in home country market and globally with details market share of product ranges, pricing strategies, competitor analysis and the relevant key to the company and product. The company’s impact on global market share.
Company Introduction
The company Apple was founded by two college friends Steve Wozniak, who was genius in technical fields and Steve jobs whose vision was to bring easy use computer to market in 1976.The company headquarter is located in Cupertino California .The company has approximately 72,800 full time employees according to the annual report September 29 2012.
Apple company is one of the most innovative technology company since last three decades who has bought products like Macintosh desktop, portables computers, iPod and the most recently iPhone in the market. Apple has its own style of designing and developing like digital music “iPod”, online music stores “iTunes” and smart phone “iphone”. Application used in the products of Apple are used to make user convinence” easy to use” which was the main vision of CEO founder of the Apple company.
Iphones is the combination of popular apple product ipod and smart phone which was design to surf the web through it. Iphone was designed with 3.5 inch screen which is touch sensitive that make consumer to make call, navigate their collection of music and write message on the virtual screen keyboard.
Iphone was launched on June 29 ,2007 and on the first week they sold around 500,000 units .(brinkle2007,cnn,2007,lee 2007)
Analysis
External analysis
Facts of current situation of Apple I phone
Apple Company is the most innovative
(Include history brief)
External analysis * Facts of current situation of company * Pest * Market share * Porter five forces
Internal analysis * Marketing mix * STP * SWOT
Conclusion
Introduction
The aim of the project is to find the company outline current situation addressing where and how they currently operate in home country market and globally with details market share of product ranges, pricing strategies, competitor analysis and the relevant key to the company and product. The company’s impact on global market share.
Company Introduction
The company Apple was founded by two college friends Steve Wozniak, who was genius in technical fields and Steve jobs whose vision was to bring easy use computer to market in 1976.The company headquarter is located in Cupertino California .The company has approximately 72,800 full time employees according to the annual report September 29 2012.
Apple company is one of the most innovative technology company since last three decades who has bought products like Macintosh desktop, portables computers, iPod and the most recently iPhone in the market. Apple has its own style of designing and developing like digital music “iPod”, online music stores “iTunes” and smart phone “iphone”. Application used in the products of Apple are used to make user convinence” easy to use” which was the main vision of CEO founder of the Apple company.
Iphones is the combination of popular apple product ipod and smart phone which was design to surf the web through it. Iphone was designed with 3.5 inch screen which is touch sensitive that make consumer to make call, navigate their collection of music and write message on the virtual screen keyboard.
Iphone was launched on June 29 ,2007 and on the first week they sold around 500,000 units .(brinkle2007,cnn,2007,lee 2007)
Analysis
External analysis
Facts of current situation of Apple I phone
Apple Company is the most innovative
References: Rubicon Consulting (2008). “The Apple iphone: Successes and Challenges for the Mobile