apple marketing mix

Apple has been most aggressive in terms of promotion on their product. Promotion as the name implies is the fourth of the Marketing mix and not necessarily more important than any of the marketing mix. Formally defined by Armstrong & Kotler, promotion is concerned with telling the target market or others in the channel of distribution about the “right” product (2004).

During the lunch to flaunt the innovative device (iPhone), the company started with 4TV to which can provide the needs of entertainment and sharing of information about the device and by focusing a new ways to advertise the present 4TV ads in July 2010 (Chris 2010). The company made successful relations with media firms and Steve (CEO) shares new ideas with public during occasions. (Williams, Mullin. 2008).

References

Armstrong, G., & Kotler, P. (2005). Marketing: An introduction (7th ed.). Upper Saddle River, New Jersey: Pearson Prentice-Hall.
Scribd.com (2010) Review of Literature for Consumer Analysis and Success Factors of Apple Inc. [online] Available at: http://www.scribd.com/doc/54122584/1/Review-of-Literature http://files.shareholder.com/downloads/AAPL/1826229879x0xS1193125-11-282113/320193/filing.pdf Macapplepod.wikispaces.com (2008) Apple - Promotional Strategy. [online] Available at: http://macapplepod.wikispaces.com/Promotional+Strategy

References: Armstrong, G., & Kotler, P. (2005). Marketing: An introduction (7th ed.). Upper Saddle River, New Jersey: Pearson Prentice-Hall. Scribd.com (2010) Review of Literature for Consumer Analysis and Success Factors of Apple Inc. [online] Available at: http://www.scribd.com/doc/54122584/1/Review-of-Literature http://files.shareholder.com/downloads/AAPL/1826229879x0xS1193125-11-282113/320193/filing.pdf Macapplepod.wikispaces.com (2008) Apple - Promotional Strategy. [online] Available at: http://macapplepod.wikispaces.com/Promotional+Strategy