Apple Marketing Mix
(bài viết sử dụng font Arial 11, đã chỉnh 1.5 spacing)
I.Product:
Creating high standards, introducing innovative products and providing excellent services are the core values that Apple follows. Ipad is known as a flexibility portable product, it is a tablet having features such as gaming, organizing, tools and application pad, which enable you to do everything from writing essays to gaming (Rianna 2012). A special feature of ipad is its utility as a device for accessing and browsing the Internet; including features such as sending emails and downloading and viewing documents.
The unique selling points of the iPad tablet are the design, Apple’s well-known brand image, rich features and good quality product endurance. Incorporating "state of the art" technologies into their products is one attribute that attracts customers into buying Apple products. Apple is one of the most famous brands in the world, and brand loyal customers are willing to pay a premium just so that they can have an Apple product. The iPad allows you to watch youtube, play games, take photos, use face time, i-messenger, and also allows you to check email and watch videos (Jason 2010). All these features combined with long battery life (up to 7 hours) make the iPad a successful product of Apple.
Additionally Apple understands how to augment the product and its features with periodic updates. Apple also provides customers with excellent after-sales policies such as warranty, product support and free shipping. Apple also has a replacement policy for devices is under warranty, consumer can get it replaced with a refurbished unit if the device has any problems. About the deliver policy: the item will leave Apple’s warehouse within 24 hours after registering an order, and for every order the costumers receive free standard shipping in Singapore. Beside that Apple provides telephone support and product consulting services online.
II. Pricing strategy
Price as the important factor of the
I.Product:
Creating high standards, introducing innovative products and providing excellent services are the core values that Apple follows. Ipad is known as a flexibility portable product, it is a tablet having features such as gaming, organizing, tools and application pad, which enable you to do everything from writing essays to gaming (Rianna 2012). A special feature of ipad is its utility as a device for accessing and browsing the Internet; including features such as sending emails and downloading and viewing documents.
The unique selling points of the iPad tablet are the design, Apple’s well-known brand image, rich features and good quality product endurance. Incorporating "state of the art" technologies into their products is one attribute that attracts customers into buying Apple products. Apple is one of the most famous brands in the world, and brand loyal customers are willing to pay a premium just so that they can have an Apple product. The iPad allows you to watch youtube, play games, take photos, use face time, i-messenger, and also allows you to check email and watch videos (Jason 2010). All these features combined with long battery life (up to 7 hours) make the iPad a successful product of Apple.
Additionally Apple understands how to augment the product and its features with periodic updates. Apple also provides customers with excellent after-sales policies such as warranty, product support and free shipping. Apple also has a replacement policy for devices is under warranty, consumer can get it replaced with a refurbished unit if the device has any problems. About the deliver policy: the item will leave Apple’s warehouse within 24 hours after registering an order, and for every order the costumers receive free standard shipping in Singapore. Beside that Apple provides telephone support and product consulting services online.
II. Pricing strategy
Price as the important factor of the
References: 1. Jobs,S. Apple’s CEO (02/03/2011) Apple’s Keynote, USA: San Francisco. 2. Rianna Dulake. (2012). Ipad marketing mix. Available: http://riannamedia.blogspot.sg/2012/03/ipad-marketing-mix.html. Last accessed 24th Jan 2012. 3. Jason Ankeny. (2010). How the iPad could revolutionize the marketing mix. Available: http://www.fiercemobilecontent.com/story/how-ipad-will-revolutionize-marketing-mix/2010-04-15. Last accessed 24th Jan 2012. 4. Ma Huimin, Jose Antonio Hernandez. (2012). Price Skimming on a Successful Marketing Strategy: Study of Ipad Launching as Apple’s Innovative Product . Available: http://www.pucsp.br/icim/ingles/downloads/papers_2011/part_3/part_3_proc_36.pdf. Last accessed 24th Jan 2012.