During special consumer promotions, Apple has its certain auditions in which they target directly. For example during the month of July to September 1st, Apples promotes their Mac book laptops for college students. When students show their school I.D, they pay for a Mac book book and get any free Ipod they desire and a free printer. I can personally say that this is a good promotion method because I was one of its targeted audience who purchased this great deal.
Another great promotion sales is the teamwork between Apple and Ticketmaster. They have teamed upon once again to give fan a great deal they cannot resit. When you purchase a concet ticket through Ticketmaster, you can simultaneously purchase the corresponding artist's album for $1 off the iTunes Store price. This is an excellent prApple's Advertising and Public Relations Post 1 & 2
Apple believes "Its All About The Brand." During the late 1980's and early 1990's, it was Pepsi's marketing executive, John Sculley who turned Apple into the biggest single computer company with $11 billion in annual sales. Sculley marketed Apple like never before boosting the advertising budget from $15 million to $100 million.