Apple Iphone Swot
Apple Iphone SWOT Matrix
A firm should not necessarily pursue the more lucrative opportunities. Rather, it may have a better chance at developing a competitive advantage by identifying a fit between the firm 's strengths and upcoming opportunities. In some cases, the firm can overcome a weakness in order to prepare itself to pursue a compelling opportunity.
Beneficial Harmful
Internal S
• One of the leaders in mobile industry
• Good reputation and strong brand
• High quality and innovative products
• Attractive designs
• Good financial position
• Strong market position
• Strong international operations
• Powerful online presence
• Extensive Customer Base
• Effective Marketing Strategy
• Strong supplier relationships
W
• Higher costs than competitors
• Limit potential market saturation and alienate some potential buyers
• Limited distribution channels
• Missing features
External O
• Available technological innovations
• Change in consumer lifestyles
• Expand customer base
• Market Diversification
• Entering new markets
• Expand product lines
• Expand to other markets
• International opportunities T
• Changing technology
• Competitor 's actions
• Price war between competitors
• Substitute products
• Innovative products of competitors
• Dependence on 3rd party providers
• Global economic situation
Strengths:
The strengths of a business or organization are positive elements, something they do well and is under their control. The strengths of a company or group and value to it, and can be what gives it the edge in some areas over the competitors. The following section will outline main strengths of Apple
• Being a market leader, as Apple is, is key to their success as it boosts their reputation, profit and market share. Especially with their latest products, iphone 4, Apple has proven that they deserve to be one of the leaders in mobile industry
• Apple’s reputation is strong and popular, meaning people view it
A firm should not necessarily pursue the more lucrative opportunities. Rather, it may have a better chance at developing a competitive advantage by identifying a fit between the firm 's strengths and upcoming opportunities. In some cases, the firm can overcome a weakness in order to prepare itself to pursue a compelling opportunity.
Beneficial Harmful
Internal S
• One of the leaders in mobile industry
• Good reputation and strong brand
• High quality and innovative products
• Attractive designs
• Good financial position
• Strong market position
• Strong international operations
• Powerful online presence
• Extensive Customer Base
• Effective Marketing Strategy
• Strong supplier relationships
W
• Higher costs than competitors
• Limit potential market saturation and alienate some potential buyers
• Limited distribution channels
• Missing features
External O
• Available technological innovations
• Change in consumer lifestyles
• Expand customer base
• Market Diversification
• Entering new markets
• Expand product lines
• Expand to other markets
• International opportunities T
• Changing technology
• Competitor 's actions
• Price war between competitors
• Substitute products
• Innovative products of competitors
• Dependence on 3rd party providers
• Global economic situation
Strengths:
The strengths of a business or organization are positive elements, something they do well and is under their control. The strengths of a company or group and value to it, and can be what gives it the edge in some areas over the competitors. The following section will outline main strengths of Apple
• Being a market leader, as Apple is, is key to their success as it boosts their reputation, profit and market share. Especially with their latest products, iphone 4, Apple has proven that they deserve to be one of the leaders in mobile industry
• Apple’s reputation is strong and popular, meaning people view it