Apple Iphone

Topics: Mobile phone, IPhone, Apple Inc. Pages: 5 (1807 words) Published: November 18, 2008
Introduction: With the very high demand in the market place for a musical device called the IPod, it’s no surprise that the IPhone, a hybrid of a phone and music device that it will be a big hit in the market place. This highly anticipated electronic trend setter had thousands of people waiting in line at the apple store in New York, and all over the country trying to get their hands on this iPhone. The IPod combined with a Phone, gives birth to this amazing product which has the following features: a 3.5 inch touch screen (the largest of all smart phones), Wi-Fi connectivity, the most usage time of all smart phones, i.e. talk time, internet use, or video playback, and many more impressive characteristics. The iPhone has, thereby, revolutionized the cell phone industry to become a potential best designed and most admired phone of the decade. Design: The IPhone is a 4.5 by 2.4 inch hand held phone, iPod, web browser. This tiny product allows users to use the tip of their fingers to effortlessly move between applications and surf the web with no hassles. The IPhone has a glass widescreen that allows the user to touch it, to navigate between a web browser, music, audio books, videos, TV shows, and many other cool features. IPhone enables users to select and listen to voicemail messages in any order, just like email, a feature excluded from all other cell phones. There is no wonder iPhone is known as a mini entertainment system. Strengths: The time was finally right for Apple to further their development of the iPod by integrating it with a multi media device such as a cell phone. This product is suppose to serve Apples loyal iPod customers with a much better alternative phone compared to the phone they are using now. As Apple is paving a way for better and newer technology, this gives the people worldwide a way to become more independent and individualistic, which demands for items that complement that flexible lifestyle that we all have. Without saying, the iPhone does no less of a job than any of the smart phones out in the market. More importantly, Apple has re-demonstrated to the world that their logo represents innovation and reliability. The advantages of having a big brand name means that people know your product, and believe in it. What Apple has over small companies and startup companies is a financial leverage over them. Instead of mass advertisement, apple can feed more of its money into R & D which can allow them to fuel the economy with new innovating idea’s and products. Strengths: 1) Brand name- Highly recognized name from previous products like Apple computers and iPod & iTunes. Known for offering multi-functional, reliable and cutting edge products- that is design capabilities of products. 2) Capital- profits from its long established operations give iPhone financial leverage or R & D Startup Company’s lack. Weaknesses: Like almost all products, the iPhone is not entirely flawless. Its major weakness is its limited channels of distribution. Unlike the IPod, which are sold through many retailers, the iPhone canonly be sold in AT&T stores, T-mobile, and Apple stores. Although AT&T is the largest phone service provider in the United States, they only currently serve 58 million out of 2.14 billion cell phone subscribers. Besides for their poor channels of distribution, the iPhone lacks some features found in other phones. To begin its camera only has 2 Mega pixels, which is not a high standard in terms of offering clear and vivid images. The LG dare offers a 5 Mega pixel camera and many other phones in the same price range offer about 3.5 mega pixels or higher. Secondly, it’s overall size and weight is relatively larger and heavier than other cell phones, although it’s the thinnest smart phone, about .46” it weighs 4.8 ounces, far greater than the average cell phone which are about 3.5 ounces. Lastly, and maybe the biggest problem is the battery; for people are in an emergency, it...
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