Apple: Innovation Is Evolution

Powerful Essays
Topics: Steve Jobs, IPhone, IPod
Scott McClure
Mrs. Maguire
10th Grade English
January 5th, 2012
INNOVATION IS EVOLUTION The clock strikes twelve and the endless line outside the store shakes with alertness. The long and tiring wait is about to end, as the impenetrable Apple store begins to open. Their weariness turns to joy as the doors become ajar and the heavenly light shines through sun-deprived city. The endless hours in the cursed line of other customers competing for the same prize have provided the prize they seek. All over the world, thousands of customers are willing to spend their time, waiting for the newest and best product, to replace their outdated devices. Since the creation of Apple Computers in 1976, the frenzy for innovation has taken the globe by storm. Their extensive line of MP3’s, phones, and computers has revolutionized our technological atmosphere to an extent that will never be matched. Every detail of the marketing plan for these ingenious products has been so finely appraised, allowing this company to lose all competition and become a mass-marketed, globally known, company. Due to the efforts of Steve Jobs, and all employees of Apple, Apple has found its way into homes across the globe with better marketing techniques and pure dedication. Apple Computer Inc. is a globally known company that markets “computers, peripheral equipment, and software for homes, businesses, educational institutions, and the government” (Quick). It offers easy-to-use equipment to meet the everyday needs of the average American. The ‘Apple Craze’ originated in 1976, when Steve Jobs and Stephen Wozniak built a simple, bare-boned computer in Jobs’ garage. They later added a keyboard, paneling, and more advanced equipment to make their products better than the rest. Their company boomed when they sold more than 130,000 Apple II’s in 1980 (Quick) and Apple has been leading in their industry ever since. Through out the years they have added new technology to their ‘Apple Family;’



Cited: “Apple Craze.” The Techy. My Opera, 3 June 2011. Web. 4 Jan. 2012. “Apple Sales Vs. iPhone Sales Vs. iPod Sales.” Macworld. Online Marketing Trends, 2010. Web. 9 Jan. 2012. Bulik, Beth Snyder. “The IPod Economy.” ELibrary. ProQuest LLC, Oct.-Nov. 2004. Web. 4 Jan. 2012. Dow, Sheila, and Jaime E Noce, eds. “Steve Jobs.” Business Leader Profiles for Students. Gale Virtual Reference Library, 2006. Web. 5 Jan. 2012. Dowling, Steve. “Apple Reports Fourth Quarter Results.” Apple Press Info. Apple Inc., 2012. Web. 9 Jan. 2012. Quick, Amanda, and Donna Craft, eds. “Apple Computer Inc.” Gale Virtual Reference Library. Gale, 2006. Web. 4 Jan. 2012. Vess, Deborah L. “History to Go: Why iTeach with iPods.” The History Teacher. JSTOR, Aug. 2006. Web. 9 Jan. 2012. Vivinetto, Gina. “Music, and More, Wherever You Go.” St. Petersburg Times. Global Issues In Context, 2 Nov. 2004. Web. 4 Jan. 2012.

You May Also Find These Documents Helpful

  • Powerful Essays

    apple innovation

    • 1368 Words
    • 6 Pages

    Apple’s Systemic Approach to Innovation Apple is widely considered as the #1 innovative company in the world. The company’s innovation strategy involves terrific new products and innovative business models. The company delivers consumers with a succession of presents – great software in fabulous hardware in beautiful packaging (“really good ideas wrapped up in other really good ideas,” as Michael Lopp, senior engineering manager at Apple puts it). Apple also pioneers into a new business spaces and…

    • 1368 Words
    • 6 Pages
    Powerful Essays
  • Satisfactory Essays

    Innovation in Apple

    • 1060 Words
    • 5 Pages

    Innovation in Apple, Inc. Part I: Thinking a technological innovation Apple Inc, is incorporated in 3 January 1977 as a multinational corporation which serves as a manufacturer and designer in the consumer electronics sector. Their focus point is production, marketing and support service of personal computers, computer hardware and software portable mp3 players, portable video players and finally mobile phones with the multimedia function. The company is located in USA, California, Silicon…

    • 1060 Words
    • 5 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Apple Innovation

    • 335 Words
    • 2 Pages

    • An iNNovative idea that can be implemented by Apple in the coming three years • Target buyers for the product, their needs or desires and a way how the product or service would address those needs. • The product details, its Unique Selling Point(USP) and customer benefits. • € Expected sales as a result of the product or service and the expected revenue.Apple Revenue Growth is spectacular! Since 2000, Apple sales has grown 1,200%, profits have skyrocketed 3,000%…

    • 335 Words
    • 2 Pages
    Satisfactory Essays
  • Best Essays

    Innovation of Apple

    • 3315 Words
    • 14 Pages

    MBA A Case Study on “Innovation on Apple” Course Code : MBA Cohort 22 Lecturer : Mr. D.L.Allen Student Name : Wong Man Pan Student ID : Submission Date : 18 July, 2012 No of words :3,092 1. Executive summary This article contains four main sections; in the first section, the characteristics of innovation Company are defined, mainly the ideas which follow Barry, John and Richard, 2011 and the overview of Apple Inc innovation would be evaluated based on the…

    • 3315 Words
    • 14 Pages
    Best Essays
  • Satisfactory Essays

    Innovation of Apple

    • 462 Words
    • 2 Pages

    ubBrochure More information from http://www.researchandmarkets.com/reports/609856/ Innovation Case Study: Apple Description: With the runaway success of its products—the iPod lineup, iTunes, the Macbook—Apple has re-emerged as one of the world’s most innovative companies. Apple has managed to sustain its innovation efforts with calculated, consistent increases in R&D spending and rapid-fire launches of new products and upgrades. What lies behind Apple’s success is not luck—the company has very…

    • 462 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Apple Innovation

    • 2062 Words
    • 9 Pages

    can be a crucible that forges new innovations in business operations or they can lead companies to make dumb mistakes that destroy them as they rush blindly to survive. We’re beginning to see corporations move into one camp or the other as the economic downturn gets worse and worse but one company one company stands out for forging ahead on innovation: Apple Computers. Apple’s innovation in their new product introduction leads the way and shows how product innovation can deliver superior economic return…

    • 2062 Words
    • 9 Pages
    Powerful Essays
  • Satisfactory Essays

    Apple Innovation Proposal

    • 397 Words
    • 2 Pages

    Harris SUBJECT: INNOVATION AT APPLE INC. Here is the proposal you requested. In this report we will analyze Apples innovation strategy, and the steps that have made them successful. Apple is one of the leader’s in terms of market capitalization. It lead’s the global technology market by developing innovative products such as the Mac, iPhone, and the iPad, which redefined the entire technology market KEY TOPICS: 1. Introduction 2. Apple’s Innovation Approach 2.1 Product Innovation 2.2 Innovation…

    • 397 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Apple Disruptive Innovation

    • 4191 Words
    • 17 Pages

    TUTOR: Innovation 12th to 17th October, 2012 Akinlabi Olumide Ajelabi 1263626 Stephen Hale Pieter Nelson Paul Beak Jane Corbett Ian Sterritt Innovation & Strategy 1 Table of Content Table of Figures ..................................................................................................2 Introduction ..........................................................................................................3 Describe the Innovation ......…

    • 4191 Words
    • 17 Pages
    Powerful Essays
  • Powerful Essays

    beginnin ined in the U cial strength a the worst rec n and annua General Elec firms had larg ned to Apple, Jobs, after all as coming bac ore commitme nce being fou uter hardwa hone, and re els. Moreover ublishing bus r and its appl hs after launc one who used miliar object. So pple’s succes g. It came fro ire to develop c within the f dreams of mi its eyes on the s Apple ven etitors, the r any often def _______________ and independent r solely as the basis ineffective…

    • 7823 Words
    • 32 Pages
    Powerful Essays
  • Powerful Essays

    Apple Innovation Strategy

    • 2420 Words
    • 10 Pages

    Written | 100 | Strategic Choice and Evaluation Paper (Week 4) | 90 | Strategic Controls, and Contingency Plans (Week 5) | 100 | Strategic Plan (Week 6) | 200 | Comprehension Test (Online) (Week 6) | 150 | Learning Team (10%) | | Innovation Strategy Paper (Week 2) | 100 | Total | 1000 | Week One Mission, Vision, and Values * Identify major components of a strategic management process. * Define…

    • 2420 Words
    • 10 Pages
    Powerful Essays