Apple Inc Case Study
Apple, Inc.
a) Operational Balanced Scorecard: Apple, Inc.
Increasing customer expectations and a rapidly changing market are continually putting pressure on Apple to maintain a balanced scorecard. From the information reviewed, it is evident both financial and non-financial measures of Apple operations constitute the management of their strategic decisions and evaluations of the cost of quality measures.
Using the balanced scorecard approach to define the financial positioning of Apple creates a clear picture as to what they can and should measure to balance the financials accordingly. It is a management system that enables them to illuminate their corporate strategy, mission, and vision—and put them into action, while providing current feedback for improving performance and results.
The Learning and Growth Perspective
In today’s fast-paced world of swift technological change, the level of knowledge and training held by Apple’s employees is imperative to their ability to remain a key competitor in a highly competitive market.
Yahoo! Finance Investor Relations illustrates some qualities of the non-financial measures of Apple’s balanced scorecard in respect to the Learning and Growth perspective. It is necessary for employees to be in a continuous learning mode, and it is evident through Apple’s recent investments in training their rapidly growing number of employees.
As of 2010, Apple Inc. employed 49,400 employees on a full time basis. That number has risen 34.2% from 2009, a clear reflection of company efforts to foster formidable growth through innovations, development, and market ability.
Employee satisfaction is also relatively high at Apple. Their “Think Different” philosophy is evident through all levels of operations, from product development and marketing, to the corporate culture amongst employees. According to PC Mag, “Steve Jobs has passed away, but Apple employees will remember him fondly. When Jobs left Apple in August, he had one of
a) Operational Balanced Scorecard: Apple, Inc.
Increasing customer expectations and a rapidly changing market are continually putting pressure on Apple to maintain a balanced scorecard. From the information reviewed, it is evident both financial and non-financial measures of Apple operations constitute the management of their strategic decisions and evaluations of the cost of quality measures.
Using the balanced scorecard approach to define the financial positioning of Apple creates a clear picture as to what they can and should measure to balance the financials accordingly. It is a management system that enables them to illuminate their corporate strategy, mission, and vision—and put them into action, while providing current feedback for improving performance and results.
The Learning and Growth Perspective
In today’s fast-paced world of swift technological change, the level of knowledge and training held by Apple’s employees is imperative to their ability to remain a key competitor in a highly competitive market.
Yahoo! Finance Investor Relations illustrates some qualities of the non-financial measures of Apple’s balanced scorecard in respect to the Learning and Growth perspective. It is necessary for employees to be in a continuous learning mode, and it is evident through Apple’s recent investments in training their rapidly growing number of employees.
As of 2010, Apple Inc. employed 49,400 employees on a full time basis. That number has risen 34.2% from 2009, a clear reflection of company efforts to foster formidable growth through innovations, development, and market ability.
Employee satisfaction is also relatively high at Apple. Their “Think Different” philosophy is evident through all levels of operations, from product development and marketing, to the corporate culture amongst employees. According to PC Mag, “Steve Jobs has passed away, but Apple employees will remember him fondly. When Jobs left Apple in August, he had one of