Apple Inc - Case Study
Described Historical Perspective:
The historical perspective of Apple Inc. shows us that they were an innovative company that started the industries of successful computers, music players, phones and many other electronic items we have used over the past thirty years. Apple Inc. have had their ups and downs to include in depth software/hardware which was difficult for competitors and users to understand and mimic as well as holding face on their computer background with their innovative technologies of the iPod, iPad and iPhone which sparked interest once these innovations took a hold on the market we have seen over the past 10 years or so. Apple Inc.’s competitors were highly successful in the early 1990’s with their mass market in businesses, schools and homes around the world and the ease of communicating across cultures with their computer technologies. They constantly gave Apple Inc. a run for their money with their innovative/similar music players, portable computers, smart phones and desktop operating systems.
Current Situation:
Strengths
Apple Inc.’s current strengths include the highest market share and industry selling percentage of digital music (iTunes), music players (iPod & iPod Touch), smart phones (iPhone) and tablet computers (iPad) all over the globe. They have also increased their sales in portable computers for all walks of life due to the popularity and versatility of the above mentioned technologies. Additionally, strengths of Apple Inc. include; (Meuller, 2010) - Product development. Doesn't invent the market, but its products set high standards for the market. - Design and utility. Sleek, not clunky. For instance, the desktop computer is part of the screen, not a separate box with wires; the iPhone has very few buttons and feels nice in the hand. Products are easy to use, almost intuitive. - Marketing. Clever and takes advantages of people's frustrations with other hardware. - Brand name. - CEO
The historical perspective of Apple Inc. shows us that they were an innovative company that started the industries of successful computers, music players, phones and many other electronic items we have used over the past thirty years. Apple Inc. have had their ups and downs to include in depth software/hardware which was difficult for competitors and users to understand and mimic as well as holding face on their computer background with their innovative technologies of the iPod, iPad and iPhone which sparked interest once these innovations took a hold on the market we have seen over the past 10 years or so. Apple Inc.’s competitors were highly successful in the early 1990’s with their mass market in businesses, schools and homes around the world and the ease of communicating across cultures with their computer technologies. They constantly gave Apple Inc. a run for their money with their innovative/similar music players, portable computers, smart phones and desktop operating systems.
Current Situation:
Strengths
Apple Inc.’s current strengths include the highest market share and industry selling percentage of digital music (iTunes), music players (iPod & iPod Touch), smart phones (iPhone) and tablet computers (iPad) all over the globe. They have also increased their sales in portable computers for all walks of life due to the popularity and versatility of the above mentioned technologies. Additionally, strengths of Apple Inc. include; (Meuller, 2010) - Product development. Doesn't invent the market, but its products set high standards for the market. - Design and utility. Sleek, not clunky. For instance, the desktop computer is part of the screen, not a separate box with wires; the iPhone has very few buttons and feels nice in the hand. Products are easy to use, almost intuitive. - Marketing. Clever and takes advantages of people's frustrations with other hardware. - Brand name. - CEO