Apple Inc Case Study
Behavioral Sciences | Apple Inc. | Group 1 Project |
TABLE OF CONTENTS
Introduction 3
External Environment 3 Customers 3 Suppliers 4 Competitors 7 Regulatory Environment 8 New Entrants 8 Substitutes 10
Conclusion 10
INTRODUCTION
Apple Inc. is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers. The company's best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad. Apple software includes the Mac OS X operating system; the iTunes media browser; the iLife suite of multimedia and creativity software; the iWork suite of productivity software; Aperture, a professional photography package; Final Cut Studio, a suite of professional audio and film-industry software products; Logic Studio, a suite of music production tools; the Safari web browser; and iOS, a mobile operating system. As of October 2010, the company operates 317 retail stores in ten countries, and an online store where hardware and software products are sold. As of September 2011, Apple is the largest publicly traded company in the world by market capitalization and the largest technology company in the world by revenue and profit.
Since 1976, when the first Apple I came to the market, Apple has been widely successful at building brand loyalty in Apple products. Apple’s products are meant to compliment each other, which encourages consumers to purchase another product in the brand. Apple has also been smart in selling their products through the educational network. This helps not only to hook students on to Apple products early on, but also to build a “cool” and “hip” image. Apple is consistently coming out with new innovations to keep their products interesting, while also keeping up with the demands of modern technology. The bottom line: Apple delivers outstanding products consistently that receive high consumer ratings, causing consumers to keep
TABLE OF CONTENTS
Introduction 3
External Environment 3 Customers 3 Suppliers 4 Competitors 7 Regulatory Environment 8 New Entrants 8 Substitutes 10
Conclusion 10
INTRODUCTION
Apple Inc. is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers. The company's best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad. Apple software includes the Mac OS X operating system; the iTunes media browser; the iLife suite of multimedia and creativity software; the iWork suite of productivity software; Aperture, a professional photography package; Final Cut Studio, a suite of professional audio and film-industry software products; Logic Studio, a suite of music production tools; the Safari web browser; and iOS, a mobile operating system. As of October 2010, the company operates 317 retail stores in ten countries, and an online store where hardware and software products are sold. As of September 2011, Apple is the largest publicly traded company in the world by market capitalization and the largest technology company in the world by revenue and profit.
Since 1976, when the first Apple I came to the market, Apple has been widely successful at building brand loyalty in Apple products. Apple’s products are meant to compliment each other, which encourages consumers to purchase another product in the brand. Apple has also been smart in selling their products through the educational network. This helps not only to hook students on to Apple products early on, but also to build a “cool” and “hip” image. Apple is consistently coming out with new innovations to keep their products interesting, while also keeping up with the demands of modern technology. The bottom line: Apple delivers outstanding products consistently that receive high consumer ratings, causing consumers to keep