Apple Inc.
APPLE INC.
June 13, 2013
Apple Inc.’s mission and vision is that it is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings. In order to live out their mission and vision Apple designs Mac computers, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad. Therefore it is believed that Apple is and continues to work diligently to maintain their mission and vision and provide the best personal experience to all of their consumers (Apple, Inc., 2013). Their continued funding towards research and development performance is evidence that they are working diligently to live up to what they state in their mission and values.
Apple’s decision and strategy to design and develop a unique operating system and services in order to provide their customers with newer and easier to use products is how Apple provides their consumers with the best personal computing experience as stated in their mission. Apple also continues to expand their services (i.e. iTunes) as well as their customer base by providing service in various countries around the world. Based on Apples 2012 Annual Report filed October 31, 2012, it appears that their strategy and goals are creating a substantial financial increase across all of their products. Their strategy to maintain and expand their Ipod, Ipad, and all other product lines has been instrumental to their financial performance and success. Figure 1 shows the net sales from 2010-2012 and the constant increase in sales over that same timeframe. Figure 2 shows the net sales per product
June 13, 2013
Apple Inc.’s mission and vision is that it is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings. In order to live out their mission and vision Apple designs Mac computers, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad. Therefore it is believed that Apple is and continues to work diligently to maintain their mission and vision and provide the best personal experience to all of their consumers (Apple, Inc., 2013). Their continued funding towards research and development performance is evidence that they are working diligently to live up to what they state in their mission and values.
Apple’s decision and strategy to design and develop a unique operating system and services in order to provide their customers with newer and easier to use products is how Apple provides their consumers with the best personal computing experience as stated in their mission. Apple also continues to expand their services (i.e. iTunes) as well as their customer base by providing service in various countries around the world. Based on Apples 2012 Annual Report filed October 31, 2012, it appears that their strategy and goals are creating a substantial financial increase across all of their products. Their strategy to maintain and expand their Ipod, Ipad, and all other product lines has been instrumental to their financial performance and success. Figure 1 shows the net sales from 2010-2012 and the constant increase in sales over that same timeframe. Figure 2 shows the net sales per product
References: Apple, Inc. (2012) SWOT Analysis. 1-9 Apple, Inc Duhigg, C. & Barboza, D. (2012, January 25). In China, Human Costs Are Built Into an iPad." The New York Times Mertens, D. & Vowles, T. (2012). “Southwest Effect”-Decisions of Effects of Low Cost Carriers Ottinger, R. (2012). Acquire More, Fail Less: A Growth Acceleration Strategy For A Rapidly Changing World Securities and Exchange Commission. (2012). Apple Inc. 2012 10-K Annual Report. Retrieved June 13, 2013 from: http://files.shareholder.com/downloads/AAPL/2528796750x0xS1193125-12- 444068/320193/filing.pdf Thomadsen, R