Apple Inc
Group Assignment
APPLE COMPUTER
Strategic Management (MRC2213)
Prepared by
Norhayati Sulaiman (MR111202) Ahmad Akmal Mohd Idris (MR121007)
Nor Fadillah Md Ali (MR 11150)
For
Dato’ Dr. Mohd Padzil Bin Hashim
International Business School
UniversitiTeknologi Malaysia
Introduction
Apple Computer Inc was established by Steve Wozniak and Steve Jobs in April 1976. It all started after Wozniak made a box called Apple 1 computer, it has no keyboard and no power supply but it was sold by 50 units in San Francisco Bay for $666. In 1978, it has 100 dealers across the United States. Apple 2e and Apple 2c came about. 1980s Macintosh was launched, but the sales decline due to high price and limited range of software titles. Early 1990s, Powerbook was introduced, a 17 pound machine with a 12 hour battery life. In early era of Apple Comp. it produced digital camera, portable CD audio players, speakers, video consoles and TV appliances. Iphone spurred a revolution in cell phones and mobile computing. Jobs left Apple in 1985. He started NeXT, a venture designed to create computers while NeXT was growing, Apple was declining. Increased competition, a lack of innovative products, as well as falling hardware and software prices all combined to reduce Apple.’s worldwide market share. 1996, Apple CEO Gil Amelio brought Jobs back as an informal advisor, Apple purchased NeXT. Starting from the last quarter in 1997, Apple posted profits in three consecutive quarters, and in 1998, Jobs was appointed interim CEO.
IMac was launched in mid-1998s. 2004, Apple released the iMac G5, and the following year, the company introduced the Mac Mini. 2001, Apple introduced the first edition of iTunes, iTunes Music Store (iTMS) on April 28, 2003. 2001, Apple entered the digital music market by launching the iPod. The PowerMac was eliminated and replaced with the MacBook Pro.
Vision
Apple ignited the personal computer revolution in the 1970s, Apple II and
APPLE COMPUTER
Strategic Management (MRC2213)
Prepared by
Norhayati Sulaiman (MR111202) Ahmad Akmal Mohd Idris (MR121007)
Nor Fadillah Md Ali (MR 11150)
For
Dato’ Dr. Mohd Padzil Bin Hashim
International Business School
UniversitiTeknologi Malaysia
Introduction
Apple Computer Inc was established by Steve Wozniak and Steve Jobs in April 1976. It all started after Wozniak made a box called Apple 1 computer, it has no keyboard and no power supply but it was sold by 50 units in San Francisco Bay for $666. In 1978, it has 100 dealers across the United States. Apple 2e and Apple 2c came about. 1980s Macintosh was launched, but the sales decline due to high price and limited range of software titles. Early 1990s, Powerbook was introduced, a 17 pound machine with a 12 hour battery life. In early era of Apple Comp. it produced digital camera, portable CD audio players, speakers, video consoles and TV appliances. Iphone spurred a revolution in cell phones and mobile computing. Jobs left Apple in 1985. He started NeXT, a venture designed to create computers while NeXT was growing, Apple was declining. Increased competition, a lack of innovative products, as well as falling hardware and software prices all combined to reduce Apple.’s worldwide market share. 1996, Apple CEO Gil Amelio brought Jobs back as an informal advisor, Apple purchased NeXT. Starting from the last quarter in 1997, Apple posted profits in three consecutive quarters, and in 1998, Jobs was appointed interim CEO.
IMac was launched in mid-1998s. 2004, Apple released the iMac G5, and the following year, the company introduced the Mac Mini. 2001, Apple introduced the first edition of iTunes, iTunes Music Store (iTMS) on April 28, 2003. 2001, Apple entered the digital music market by launching the iPod. The PowerMac was eliminated and replaced with the MacBook Pro.
Vision
Apple ignited the personal computer revolution in the 1970s, Apple II and
References: Meyer, C. (2010, june 15). 7 Challenges Facing Apple . Retrieved April 4, 2013, from http://www.workingwider.com/strategic_innovation/7-challenges-facing-apple-after-surpassing-microsofts-market-cap/. R, M. (2012, June 9). Apple A Strategic analysis. Retrieved April 13, 2013, from http://www.slideshare.net/Madhuranath/case-analysis-apple-strategy-for-next-decade. Stewart, K. S. (2012, April 12). 3 Strategies To Adopt From Apple. Retrieved April 13, 2013, from http://www.inc.com/karl-and-bill/3-strategies-to-adopt-from-apple.html.