Apple Inc.'s Future Growth

Topics: Qualitative research, Product life cycle management, Scientific method, Innovation, Research, Quantitative research / Pages: 20 (4851 words) / Published: Mar 15th, 2013
IRSPROPOSAL
Course: Lecturer: Title: Prepared by: Due Date and Time: Business Research Methods (626) Mr. Schofield The Future Growth of Apple Inc. Stefania Arrivabene Monday November 5th, 3:00 PM

Stefania Arrivabene IRS Proposal

ESE 60 Lecturer: Mr Schofield

Table of Contents
Acknowledgments ........................................................................................................ 3 Introduction .................................................................................................................. 4 Aim and Objectives ...................................................................................................... 6 Literature Review ...................................................................................................... 10
Theory introduction ..................................................................................................................10 Product development ............................................................................................................10 Target Market.......................................................................................................................11 Product Innovation...............................................................................................................12 Product Lifecycle .................................................................................................................12 Innovation ............................................................................................................................14 Competition ..........................................................................................................................15 Conclusion ................................................................................................................................16

Research Methodology .............................................................................................. 17

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