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apple external environment analysis

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apple external environment analysis
Business background

Apple.Inc. was founded in 1976 by Steve Wozniak and Steve Jobs. It became successful in the personal company industry because of its incredible innovative products and business strategy. Small computer was the costumer- friendly product that has a clear future vision. Steve Jobs found this market and believe the demand for this market was big. Apple was the most successful initial public offering after Ford Motor Company in 1980. Apple also was the fast company that hit the Fortune 500 in the history. However, Apple nearly goes into bankruptcy by the middle of 1990s due to the fierce external competition from the IBM and the Microsoft and the internal rapidly growth. In order to stay afloat, apple focused on innovated their personal industry line. This helps Apple became successful ever after.

Nowadays, the Apple Company involved in designs, manufactures, and markets personal computers, mobile communication and media devices and portable digital music players. It also sells the relative service, software, third- party digital content and applications and etc. The main product included IPhone, IPad, Mac, Ipod, AppleTV. The professional software applications and operating system IOS and OS X are also the part of product for the Apple. Apple sells the delivers digital content and application online through ITunes Store, App Store, iBooks Store, and Mac App Store to provide service for the item they sale such as Mac. Customer can buy the entire product through online store, the retail stores, direct sales force that located worldwide. Not only these, customer can buy the Apple product as well as through third-party cellular network carriers, wholesalers, retailers, and value-added resellers. (Apple Inc. Form 10-K, September 28, 2013)

Mission statement According to the information show on the Apple website, there is no clear “official” Apple’s mission statement. The following paragraph can be seeing as the mission for the Apple
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