Apple Disruptive Innovation

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Signed: Akinlabi Olumide Ajelabi
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MODULE TITLE: MODULE DATE: NAME: STUDENT NUMBER: PERSONAL TUTOR:

Innovation 12th to 17th October, 2012 Akinlabi Olumide Ajelabi 1263626 Stephen Hale Pieter Nelson Paul Beak Jane Corbett Ian Sterritt

Innovation & Strategy

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Table of Content Table of Figures
..................................................................................................2 Introduction
..........................................................................................................3 Describe the Innovation
..................................................................................4 Why It is Disruptive
...........................................................................................7 Responses of Companies to Innovation
................................................13 Christensen Model ...........................................................................................14 Conclusion
..........................................................................................................17 Reference
.............................................................................................................18

Akinlabi Olumide Ajelabi - 1263626

Innovation & Strategy

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Table of Figures Figure 1: Business Model - Personal Computers.................................7 Figure 2: Buinsess Model - Video Recoders...........................................8 Figure 3: Apple’s Business Model - Video Creation............................9 Figure 4: Apple’s Business Model - Digital Hub................................10 Figure 5: