Apple Disruptive Innovation

Powerful Essays
I have read and understood the rules on cheating, plagiarism and appropriate referencing as outlined in my handbook and I declare that the work contained in this assignment is my own, unless otherwise acknowledged.

Signed: Akinlabi Olumide Ajelabi
(for on-line submission it is only necessary to type your name in this space)

MODULE TITLE: MODULE DATE: NAME: STUDENT NUMBER: PERSONAL TUTOR:

Innovation 12th to 17th October, 2012 Akinlabi Olumide Ajelabi 1263626 Stephen Hale Pieter Nelson Paul Beak Jane Corbett Ian Sterritt

Innovation & Strategy

1

Table of Content Table of Figures
..................................................................................................2 Introduction
..........................................................................................................3 Describe the Innovation
..................................................................................4 Why It is Disruptive
...........................................................................................7 Responses of Companies to Innovation
................................................13 Christensen Model ...........................................................................................14 Conclusion
..........................................................................................................17 Reference
.............................................................................................................18

Akinlabi Olumide Ajelabi - 1263626

Innovation & Strategy

2

Table of Figures Figure 1: Business Model - Personal Computers.................................7 Figure 2: Buinsess Model - Video Recoders...........................................8 Figure 3: Apple’s Business Model - Video Creation............................9 Figure 4: Apple’s Business Model - Digital Hub................................10 Figure 5:

You May Also Find These Documents Helpful

  • Powerful Essays

    Disruptive innovation

    • 3073 Words
    • 13 Pages

    This post is Part I of A Brief History of Disruptive Innovation. Part II can be found here. For thousands of years, beginning around 10,000 BC in the Middle East, humankind embarked upon its first disruptive revolution. Until that point, humans had roamed the earth in hunter-gatherer societies, foraging for food. When ancient humans discovered farming, and began settling permanently, in one place, advancements in agricultural technology led to a surplus food supply, which in turn, led to surplus…

    • 3073 Words
    • 13 Pages
    Powerful Essays
  • Best Essays

    Disruptive Innovation

    • 2141 Words
    • 7 Pages

    Is 'disruptive ' a useful concept for understanding media innovation? Discuss its advantages and limitations. In the early concept of innovation concept, depending on the degree of innovation and the effects it produced, it can be divided into two types, the incremental innovation and disruptive innovation. The incremental innovation refers to a natural innovation process step by step in the lifecycle of a product in the process of technology evolution, in accordance with the original technology…

    • 2141 Words
    • 7 Pages
    Best Essays
  • Powerful Essays

    Disruptive Innovation

    • 950 Words
    • 4 Pages

    called disruptive innovation. Disruptive innovation was coined by Clayton Christensen. It explains the process of a product or service preliminary application initiating from the bottom of the market that replaces an already established product or service. (????) This theory has created a significant impact on management practices in all types of industries. It has created debates of how “executives and managers are in need of research that will elevate the pursuit of successful innovations from…

    • 950 Words
    • 4 Pages
    Powerful Essays
  • Powerful Essays

    Disruptive Innovation

    • 4626 Words
    • 19 Pages

    1 Introduction This assignment provides the study on Disruptive Innovation using Clayton Christensen’s framework. Apart from this, this assignment also tells how the companies should react to the upcoming technologies and what should be the course of action for the same. 1.1 Innovation There is no specific definition for innovation as such. But, according to me, innovation is creating something new or changing the old to achieve the competitive advantage and meet the increasing customer demands…

    • 4626 Words
    • 19 Pages
    Powerful Essays
  • Good Essays

    Disruptive Innovation

    • 1319 Words
    • 6 Pages

    Sustaining and Disruptive Innovation Dean Robb, Ph.D. A renewable entrepreneurial enterprise must juggle, balance and integrate two phenomena, each requiring radically different values, mindsets, leadership and management approaches. The first is "sustaining innovations," which are basically improvements to a currently-existing business framework, and which milk the current business model and value proposition for all they are worth. The second is "disruptive innovations," which are innovations that threaten…

    • 1319 Words
    • 6 Pages
    Good Essays
  • Powerful Essays

    Christensen (1995) and Markides (2006) discuss several types of innovation: disruptive technologies, radical innovations and business model innovations. a) Please describe in your own words (but based on the articles) what the following concepts mean: (i) business model innovation, (ii) radical innovation, and (iii) disruptive technologies. b) Please explain how according to Markides (2006) business model innovation differs from disruptive technologies? c) Please consider the following statements:…

    • 1606 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    Disruptive Innovation

    • 2779 Words
    • 12 Pages

    Nonetheless, the Company was in a mature market and competition was increasing. Although USX was an unquestionable market leader for 80 years, like so many well established companies, by the 1980’s and early 1990’s would need to further increase innovation if it was to be in the 10% of companies that would continue to grow consistently over the next 10 years. USX would soon find itself in a position to 1 Smith potentially adopt a new technology (rather than the traditional continuous…

    • 2779 Words
    • 12 Pages
    Powerful Essays
  • Powerful Essays

    Theory and Value Innovation 2a1, DB 8004-01 Spring 2013 Houston, TX Instructor: Dr. J Outline I. Introduction II. Innovation Theories a. Disruptive Innovation – Sustaining, Evolutionary and Revolutionary b. Value Innovation– Red and Blue Oceans c. Compare and Contrast Theories III. Case Study d. Apple Inc. i. Disruptive Innovation ii. Value Innovation IV. Conclusion Introduction Disruptive innovation has a proven advantage…

    • 2623 Words
    • 11 Pages
    Powerful Essays
  • Better Essays

    Disruption occurs when a smaller company with fewer resources successfully disrupts the business practices of an incumbent business. Disruptive innovation has brought success to countless companies. However, though it is effective, it can also be dangerous. This is because many theories on the subject are misunderstood or misapplied. Christenson believes this is because users tend to focus on the concepts created 20 years ago, rather than reading books and articles that have been published with refinements…

    • 1309 Words
    • 6 Pages
    Better Essays
  • Good Essays

    Is Facebook Disruptive? If So, How? Disruptive Innovation, Facebook What is the most terrible nightmare to users devoted to Facebook? Let’s think about disruptive innovation having been achieved by Facebook. Facebook subscribers of 0 person in 2004 became reached to 800 million people within 6 to 7 years. However, this is nothing more than start. It is expected that users will exceed 1,000 million people in 2012 and be nearly equal to total populations of China or India. Facebook, which has…

    • 535 Words
    • 3 Pages
    Good Essays