Apple - Design Thinking and Innovation at Apple

Powerful Essays
Topics: Steve Jobs
_______
Professo
HBS cas illustrat Copyrig
7685, wr digitized STEFAN
BARBA
De
Th
By remai financ from billion giant both f return best. J he wa the co
Sin
comp teleph mode the pu sector month
Anyo
a fam
Ap
timing a desi music and d kept i
As
comp comp _______________ or Stefan Thomke ses are developed ions of effective or ght © 2009, 2010 Pr rite Harvard Busin d, photocopied, or
N THOMKE
ARA F EINBERG esign Th hink different. y the beginnin ined in the U cial strength a the worst rec n and annua
General Elec firms had larg ned to Apple,
Jobs, after all as coming bac ore commitme nce being fou uter hardwa hone, and re els. Moreover ublishing bus r and its appl hs after launc one who used miliar object. So pple’s succes
g. It came fro ire to develop c within the f dreams of mi its eyes on the s Apple ven etitors, the r any often def
_______________
and independent r solely as the basis ineffective manage resident and Fellow ness School Publish otherwise reprodu hinkin ng of March
US$ 200 range and future gr cession since l sales appro ctric and exce ger revenue b
, the company l, had already ck when the c ent to produc unded in 197 are and softw tail operation r, the just intr siness. Apple lications (App ch (in 2007). S the Apple II omehow the n s was not ju om a deep com p “insanely gr firm. At the illions of cust e core compu ntured into oots of its su fied conventi
_______________
researcher Barbara for class discussio ement. ws of Harvard Colle hing, Boston, MA uced, posted, or tran g and I
2010, weeks
, where it had rowth prospec the Great De oaching $50 b eeded the val bases. All the y’s share pric y been fired fr company was ct design and
76, Apple has ware. By 20 ns through it roduced iPad e stores had s
p) store for th
Surprisingly,
in 1978 and new device w st the result mmitment to reat products same time, th

You May Also Find These Documents Helpful

  • Better Essays

    Apple Case Assignment Abstract The purpose of this assignment is to access the “Apple way” and understand the source of their systematic innovation and the way to sustain it. The major source of innovation is design thinking, which is also discussed based on Apple case. Finally, Steve Jobs is compared to other major industry player, Bill Gates, in order to understand their major difference and compare their success stories. Is there a systematic approach to Innovation at Apple? How would you…

    • 1406 Words
    • 6 Pages
    Better Essays
  • Good Essays

    Design thinking and innovation at Apple “Think Different”, the Apple advertising slogan, has been their main vision in every step they take towards any product design and development. Apple, under the belt of Steve Jobs, has always shown its deep commitment to understand how people used computing devices and a desire to develop “insanely great products”. This speaks a lot about the company culture and great leadership at the top of the company. In this financially driven market, I consider Steve…

    • 637 Words
    • 3 Pages
    Good Essays
  • Good Essays

    BACKGROUND: Apple has been a leader in innovation for years and has been able to achieve so by striving hard to deliver insanely great products with simplicity and sophistication. The constant need for innovation, development of unique product development strategies and their prompt execution, the presence of the visionary, Steve Jobs and their bold attitude at business experimentation formed the basis of principles at Apple. During mid-1970s, computers were mere automation devices and were not…

    • 1007 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Innovation in Apple

    • 1060 Words
    • 5 Pages

    Innovation in Apple, Inc. Part I: Thinking a technological innovation Apple Inc, is incorporated in 3 January 1977 as a multinational corporation which serves as a manufacturer and designer in the consumer electronics sector. Their focus point is production, marketing and support service of personal computers, computer hardware and software portable mp3 players, portable video players and finally mobile phones with the multimedia function. The company is located in USA, California, Silicon…

    • 1060 Words
    • 5 Pages
    Satisfactory Essays
  • Powerful Essays

    apple innovation

    • 1368 Words
    • 6 Pages

    Apple’s Systemic Approach to Innovation Apple is widely considered as the #1 innovative company in the world. The company’s innovation strategy involves terrific new products and innovative business models. The company delivers consumers with a succession of presents – great software in fabulous hardware in beautiful packaging (“really good ideas wrapped up in other really good ideas,” as Michael Lopp, senior engineering manager at Apple puts it). Apple also pioneers into a new business spaces and…

    • 1368 Words
    • 6 Pages
    Powerful Essays
  • Best Essays

    Innovation of Apple

    • 3315 Words
    • 14 Pages

    MBA A Case Study on “Innovation on Apple” Course Code : MBA Cohort 22 Lecturer : Mr. D.L.Allen Student Name : Wong Man Pan Student ID : Submission Date : 18 July, 2012 No of words :3,092 1. Executive summary This article contains four main sections; in the first section, the characteristics of innovation Company are defined, mainly the ideas which follow Barry, John and Richard, 2011 and the overview of Apple Inc innovation would be evaluated based on the…

    • 3315 Words
    • 14 Pages
    Best Essays
  • Powerful Essays

    Apple Innovation

    • 2062 Words
    • 9 Pages

    can be a crucible that forges new innovations in business operations or they can lead companies to make dumb mistakes that destroy them as they rush blindly to survive. We’re beginning to see corporations move into one camp or the other as the economic downturn gets worse and worse but one company one company stands out for forging ahead on innovation: Apple Computers. Apple’s innovation in their new product introduction leads the way and shows how product innovation can deliver superior economic return…

    • 2062 Words
    • 9 Pages
    Powerful Essays
  • Satisfactory Essays

    Innovation of Apple

    • 462 Words
    • 2 Pages

    ubBrochure More information from http://www.researchandmarkets.com/reports/609856/ Innovation Case Study: Apple Description: With the runaway success of its products—the iPod lineup, iTunes, the Macbook—Apple has re-emerged as one of the world’s most innovative companies. Apple has managed to sustain its innovation efforts with calculated, consistent increases in R&D spending and rapid-fire launches of new products and upgrades. What lies behind Apple’s success is not luck—the company has very…

    • 462 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Apple Innovation

    • 335 Words
    • 2 Pages

    • An iNNovative idea that can be implemented by Apple in the coming three years • Target buyers for the product, their needs or desires and a way how the product or service would address those needs. • The product details, its Unique Selling Point(USP) and customer benefits. • € Expected sales as a result of the product or service and the expected revenue.Apple Revenue Growth is spectacular! Since 2000, Apple sales has grown 1,200%, profits have skyrocketed 3,000%…

    • 335 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Apple Disruptive Innovation

    • 4191 Words
    • 17 Pages

    TUTOR: Innovation 12th to 17th October, 2012 Akinlabi Olumide Ajelabi 1263626 Stephen Hale Pieter Nelson Paul Beak Jane Corbett Ian Sterritt Innovation & Strategy 1 Table of Content Table of Figures ..................................................................................................2 Introduction ..........................................................................................................3 Describe the Innovation ......…

    • 4191 Words
    • 17 Pages
    Powerful Essays