Preview

Apple Case Study Report

Best Essays
Open Document
Open Document
1593 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Apple Case Study Report
Table of Contents
-------------------------------------------------

Assessment 1 - Case Study Report 1 Question 1: 1 Question 2: 3 Question 3: 4 List of References 5

Assessment 1 - Case Study Report |

Case: “The success of the iPod and iPhone raises the licensing question for Apple… Again”(Source: Chap 1, Page 33)

Question 1:
Use the cyclic Innovation Model (Fig1.9, pg. 30) figure to illustrate the innovation process in this case and provide a brief description.

Innovation is not only invented via technical invention, it also consists of economics, social and cultural aspect as well. Many years ago, innovation was only simple one-way pipelines, but now it’s using a new conceptual approach to innovation, which defined as using a managed cross-disciplinary (feed forward and feedback connections) network along the innovation circle as per Figure 1 (Berkhout, Hartmann & Trott 2010). In the case study, Apple used the Cyclic Innovation Model (CIM) for product and market orientated transitions in order to get to where they are today.

Figure 1 – Cyclic Innovation Model (CIM)

Innovation can start anywhere in the CIM (Berkhout, Hartmann & Trott 2010). For example in the case of Apple, Apple invented iTunes in January 2001 where people used this software to store music and films. Apple saw an opportunity that market required a portable player for music, so Apple used this opportunity and researched into the market and created the iPod where people can access audio files via internet and storage. ITunes was an invaluable link between the product and service, which identified what the consumer wanted (Berkhout, Hartmann & Trott 2010). ITunes services allowed Apple to see what the market required and created new innovation. The creation of new product (iPod) stimulated a market transition which in turn encouraged more innovation.

Berkout, Hartmann & Trott (2010) stated that previous innovation can inspire new



References: Cozijnsen, A.J., Vrakking, W.J. & van IJzerloo, M. (2000) ‘Success and failure of 50 innovation projects in Dutch companies’, European Journal of Innovation Management, vol. 3, no.3, pp. 150–159.

You May Also Find These Documents Helpful

  • Powerful Essays

    New Product Development

    • 10490 Words
    • 42 Pages

    Cumming, B.S. (1998), “Innovation overview and future challenges”, European Journal of Innovation Management, Vol. 1 No. 1, pp. 21-9.…

    • 10490 Words
    • 42 Pages
    Powerful Essays
  • Better Essays

    The history of product innovation can be divided into three stages, beginning with the product-oriented or technology-pushed stage. In the post-World War II era Americans were coming off wartime shortages and were in the mood to buy the many goods that manufacturers produced. Engineers, who were more product-oriented than consumer oriented, designed new products that might or might not find places in consumers' hearts and minds. This was a product-oriented process in which the market was considered the receptacle for products that emerged from the firm's research and development efforts.…

    • 6179 Words
    • 20 Pages
    Better Essays
  • Powerful Essays

    The source of innovations can be identified as two ways. They are functional sources and circumstantial sources. In functional innovations the following factors are…

    • 1035 Words
    • 5 Pages
    Powerful Essays
  • Better Essays

    What is innovation? Innovation is not creation or invention. Innovation is not a simple concept of create or invent a new product either. It is innovation that is to build a new successful product or a theory which will be accepted by people in the market. And linear models of innovation are a description of innovation process. It is a unidirectional, incremental process from basic science, applied science, design or engineering, manufacturing to marketing. To linear models, knowledge flow is very simple in the process of innovation. The origin of innovation is science, the basic science. It will increase the production of innovation when increasing the investment to science. Actually, technology-push model and need-pull model are all involved in linear models of innovation. However, with the development of society and the improvement of science, it needs to be deliberated that whether linear models of innovation are suited to the business environment in modern society. This article will be attempted to demonstrate understandings of innovation and critically thinking of linear models.…

    • 1669 Words
    • 7 Pages
    Better Essays
  • Powerful Essays

    Ideo

    • 3995 Words
    • 16 Pages

    Goldenburg, J., Horowitz, R., Levav, A., &Mazursky, D. (2003, March). Finding Your Innovation Sweet Spot. Harvard Business Review, pp. 120 – 129.…

    • 3995 Words
    • 16 Pages
    Powerful Essays
  • Satisfactory Essays

    EFAS of Apple Inc

    • 416 Words
    • 2 Pages

    Cited: Breillatt, Andrew. “You Can 't Innovate Like Apple. Pragmatic Marketing, 6. 4 (2013): 45-…

    • 416 Words
    • 2 Pages
    Satisfactory Essays
  • Best Essays

    Contemporary Business Issues

    • 3894 Words
    • 16 Pages

    Nonaka, I., & Kenney, M. (1991). Towards a new theory of innovation management: A case study comparing Canon, Inc. and Apple Computer, Inc. Journal of Engineering and Technology Management.…

    • 3894 Words
    • 16 Pages
    Best Essays
  • Best Essays

    9. Christensen C., Anthony S., Roth E., “Seeing what’s next: Using the theory of innovation to predict Industry change”, 2004, Harvard Business School Press, Boston…

    • 3847 Words
    • 16 Pages
    Best Essays
  • Satisfactory Essays

    Transfer of Tacit Knowledge

    • 8154 Words
    • 33 Pages

    Utterback, J. M., Abernathy, W. J. (1981): Multivariate models for innovation, in: Omega, 9, p. 429-436 Vedin, B.-A. (1980): Large Company Organization and Radical Product Innovation, Lund/Goch/Bromley Witte, E. (1973): Organisation für Innovationsentscheidungen, Göttingen Zaltman, G., Duncan, R., Holbeck, J. (1984): Innovations & Organizations, Malabar…

    • 8154 Words
    • 33 Pages
    Satisfactory Essays
  • Good Essays

    Open Innovation

    • 5932 Words
    • 24 Pages

    One assumes that innovation is a stand-alone concept which works well independently. In reality this is not true. To convert a good idea into a profitable product/service a lot more input from different people and…

    • 5932 Words
    • 24 Pages
    Good Essays
  • Powerful Essays

    Disruptive Innovation

    • 950 Words
    • 4 Pages

    In order to remain afloat in this ever changing market, companies must have a sound proof strategy. According to Thompson, Peteraf, Gamble and Strickland, a company’s strategy is its action plan for outperforming its competitors and achieving superior profitability. (Thompson, Peteraf, Gamble and Strickland p. 4) One well known strategy or theory of many companies is a term called disruptive innovation. Disruptive innovation was coined by Clayton Christensen. It explains the process of a product or service preliminary application initiating from the bottom of the market that replaces an already established product or service. (????) This theory has created a significant impact on management practices in all types of industries. It has created debates of how “executives and managers are in need of research that will elevate the pursuit of successful innovations from a gut-level, intuition-driven art to something more closely resembling a science based on repeatable processes with predictable results.” (Raynor, p. 27) In doing so, it has also created a sense of conflict between entrants, incumbents and disrupters to see which organization will remain the top supplier.…

    • 950 Words
    • 4 Pages
    Powerful Essays
  • Powerful Essays

    Tidd, J., Bessant, J. and Pavitt, K. (1997) Managing Innovation: Integrating Technological, Market and Organisational Change, London: Wiley.…

    • 8333 Words
    • 34 Pages
    Powerful Essays
  • Powerful Essays

    Case Study

    • 901 Words
    • 4 Pages

    ✔ Is to be transforming into an exciting preservation and conservation center that will continue to further the evolution of superb zoo exhibitory.…

    • 901 Words
    • 4 Pages
    Powerful Essays
  • Powerful Essays

    Law It Act

    • 13677 Words
    • 55 Pages

    New communication systems and digital technology have made dramatic changes in the way we live and the need to transact our daily business. There is a remarkable change in the way people transact business. Businessmen are increasingly using computers to create, transcript and store information in electronic form instead of traditional paper documents. It is cheaper, easier to store and retrieve and speedier to communicate. Although people are aware o the advantages which the electronic form of business provides, people are reluctant to conduct business or conclude and transact in the electronic form due to lack of appropriate legal framework. Electronic commerce eliminates need for paper based transaction. The two principle hurdles which stand in the way of facilitating electronic commerce and electronic governance are the requirements of writing and signature for legal recognition. At present many legal provisions assume the existence of paper based records and documents which should bear signatures. The Law of Evidence is traditionally based upon paper based records and oral testimony. Hence, to facilitate e-commerce, the need for legal changes has become an urgent necessity. International trade through the medium of e-commerce is growing…

    • 13677 Words
    • 55 Pages
    Powerful Essays
  • Good Essays

    In order for the organisation to communicate and connect with various organisations, markets, business and appeal to other disciplines (Berkhout, Hartmann & Trott, 2010); these processes will need to be managed efficiently and effectively by a sole figure who establishes and distributes these cycles. Apple addressed the consumer’s needs and wants by introducing a smart MP3 player that subjugated competitor products for years. The IPod is a clear example on how an organisation can correctly execute the Cyclic Innovation Model.…

    • 841 Words
    • 4 Pages
    Good Essays

Related Topics