Apple Case Study
PROBLEM: How to streamline Delta’s product development?
OBJECTIVES:
To streamline Delta’s product development process.
To identify external opportunities and threats Delta is likely to face in the marketplace.
To develop effective market strategies and increase Delta’s market share.
DELTA’S PRODUCT DEVELOPMENT PROCESS:
SWOT ANALYSIS:
STRENGTHS
A lot of people are involved
Resources are taken into consideration early in the development
There is a focus on research and development
WEAKNESSES
Ideation to production takes a long time
Lack of focus in product development process
Overly informal approach to new product development
No clear distinction between research and product development
Lack of radical ideas in product development (Products are created only as a result of developer’s needs and interests or as a reaction to a competition’s product
Duplication of work in some parts of the organization (Lack of a system of knowing)
Planning and product development takes too much time that products often come late into the market
OPPURTUNITIES
Distribution method
Presidents of the other three (3) divisions of Delta may have a different approach on the problem
THREATS
Competition
Fast-paced market
ASSUMPTIONS AND AREAS FOR CONSIDERATION:
Ideation to production of Delta is very lengthy and time-consuming.
Delta has an overly informal rather than planned approach to new product development.
Delta is a major competitor in its field but has recently experienced a decline in its North American market share from a high of 18 percent four years ago to 6 percent today.
RECOMMENDATION:
The problem is basically moving from idea to prototype. The bulk of the time spent by companies developing consumer electronics should be in the “Prototyping” stage.
Delta computers spend a lot of time before even developing a prototype. Trying to allocate resources first even without an approval for
OBJECTIVES:
To streamline Delta’s product development process.
To identify external opportunities and threats Delta is likely to face in the marketplace.
To develop effective market strategies and increase Delta’s market share.
DELTA’S PRODUCT DEVELOPMENT PROCESS:
SWOT ANALYSIS:
STRENGTHS
A lot of people are involved
Resources are taken into consideration early in the development
There is a focus on research and development
WEAKNESSES
Ideation to production takes a long time
Lack of focus in product development process
Overly informal approach to new product development
No clear distinction between research and product development
Lack of radical ideas in product development (Products are created only as a result of developer’s needs and interests or as a reaction to a competition’s product
Duplication of work in some parts of the organization (Lack of a system of knowing)
Planning and product development takes too much time that products often come late into the market
OPPURTUNITIES
Distribution method
Presidents of the other three (3) divisions of Delta may have a different approach on the problem
THREATS
Competition
Fast-paced market
ASSUMPTIONS AND AREAS FOR CONSIDERATION:
Ideation to production of Delta is very lengthy and time-consuming.
Delta has an overly informal rather than planned approach to new product development.
Delta is a major competitor in its field but has recently experienced a decline in its North American market share from a high of 18 percent four years ago to 6 percent today.
RECOMMENDATION:
The problem is basically moving from idea to prototype. The bulk of the time spent by companies developing consumer electronics should be in the “Prototyping” stage.
Delta computers spend a lot of time before even developing a prototype. Trying to allocate resources first even without an approval for