Preview

Apple Case Study

Satisfactory Essays
Open Document
Open Document
1818 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Apple Case Study
Q: 3.1 A. Determine two available strategic options for Apple to maintain and rebuild its reputation.
Ans: Apple is the third largest Mobil Company in the world. Apple launched its iPhone in 2007. Company gained its success after launching iPhone. IPhone became one of the best smart phone in the Mobil market.
Every time, when company launch any its product, people are curious to know what they are going to launch. Customers are expecting something new every time. Apple launch its iPhone 5 on 12 september, 2012 . it was the latest version of iPhone 5.
Everyone was expecting something new at this time. This was the sixth version of iPhone, and the user interface still looks almost exactly like the original iPhone in 2007. No one can expect this from one of most innovative company in the world.
Apple need to rebuild its reputation. Following I am going to explain strategies that apple can adopt to rebuild and maintain its reputation.
To explain this concept, I am going to explain Ansoff Matrix strategy. Ansoff matrix is a business strategy used by businesses when considering new opportunities for sales growth.
Variables in matrix:
Two variables in strategic marketing decision.
- the market in which firm was going to operate.
-the product intended for sale.
In terms of market , companies have two options.
-remain in existing market.
-enter in new market.
Strategic option:
-Selling existing product.
-enter into new market. Products
Existing new existing market penetration product development

market extension diversification

new

Above I made Ansoff matrix, according to this matrix marketer can sell his products in existing market or in totally new market. On the behalf of this matrix, we will discuss in detail, how Apple Inc. can
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Better Essays

    Eco 365 Week 3 Current Market Conditions Competitive Analysis
    • 1713 Words
    • 7 Pages

    Eco 365 Week 3 Current Market Conditions Competitive Analysis

    The company has two major hurdles that it continually must battle to be successful. The first is the rapid advancement of technology in a monopolistic competition. The second is the expectations of its customer base. There is a significant amount of competitors within this market that are constantly dueling to be cutting edge or have the latest technology. The other is the customer base and their requirements to have a product that satisfies their needs and wants for his or her everyday lives. The uniqueness that Apple has is that they are a luxury product maker and thus must provide a product that tips the scale and compels one to want to purchase such a product. Thus far, Apple clearly understands this dynamic and is doing very well and looks to be pulling…

    • 1713 Words
    • 7 Pages
    Better Essays
    Read More
  • Good Essays

    Oxfam and Apples marketing stratedgys
    • 720 Words
    • 3 Pages

    Oxfam and Apples marketing stratedgys

    The I-phone allowed Apple to get ahead of the game, and the future market, thus creating a massive revenue for them. They then went on to do some product-development, enough to advance the I-phone they had created to a few more stages. This continued on until the I-phone five c and s, which have only recently hit the market. Along the way, they delved into developing tablets, which further advanced there market, and they even started to develop on that product as well.…

    • 720 Words
    • 3 Pages
    Good Essays
    Read More
  • Better Essays

    makeup assignment econ 344
    • 958 Words
    • 4 Pages

    makeup assignment econ 344

    Steve Jobs unveiled iPhone to the world on January 09, 2007 by defining it as a wide screen iPod Touch featuring functionalities of phone and an Internet communicator named iPhone. Apple IPhone is considered apples most innovate and best selling product according to “the secret to Apple’s success” article they raised a point about Apple’s marketing strategy, “Making markets vs. addressing markets – Some claim that Apple doesn’t ask people what they need but gives them products they decide they want.” In a competitive industry such as the mobile device industry, no consumer would purchase a cellphone unless they perceive its worth as valuable. No body necessarily needs an apple iPhone they have many options however, they want the phone because they value the product. Another marketing strategy worth noting is how Apple markets their products. Apple has demonstrated a cool factor in their product; the Attention they spent on the design and detail distinguishes Apple’s products from other competitors.…

    • 958 Words
    • 4 Pages
    Better Essays
    Read More
  • Good Essays

    Engl101
    • 648 Words
    • 3 Pages

    Engl101

    The features of the IPhone 5 are very similar to the IPhone 4. The new feature is the new map system on the phone, which has a lot of bugs, says reviews. They made the battery life a little bit better but not much and the quality of the photos and videos are better too. The speed of the phone is 3 times faster than the IPhone 4. The IPhone 5…

    • 648 Words
    • 3 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    unit 1 p1
    • 362 Words
    • 2 Pages

    unit 1 p1

    Objective: Recently Apple launched their latest iPhone, the iPhone 5s and 5c. Apple usually only launch one phone each year but Apple have decided to launch two iPhone products iPhone 5c being the cheaper model. This shows Apple is aiming to gain a larger share of the market by creating two phones and gain more customers and a larger profit.…

    • 362 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Better Essays

    Ansoff's matrix

    • 1229 Words
    • 4 Pages

    Ansoff's matrix

    There are two variable in Ansoff’s matrix, one is the market where the business operates or is going to operate, and the other one is the product which is already existing in the current market or the new ones (Thompson and Machin, 2003; Marcouse, Surridge and Gillespie, 2011). Therefore, a business faces two alternatives in terms of the market, remaining in the current market or entering into a new one. When it comes to the product, there are also two options, selling existing products or creating new ones. So,…

    • 1229 Words
    • 4 Pages
    Better Essays
    Read More
  • Satisfactory Essays

    Iphone 5
    • 452 Words
    • 2 Pages

    Iphone 5

    "IPhone 5. The Biggest Thing to Happen to IPhone since IPhone." Apple. Apple, n.d. Web. 23 Sept. 2012. <http://www.apple.com/iphone/>.…

    • 452 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    informative speech
    • 911 Words
    • 4 Pages

    informative speech

    A. Apple Inc. is the company that has created and has been making iPhones since 2007. The genius behind this invention was a man named Steve Jobs. Jobs believed that cell phones were going to be an important part of people’s lives and they were going to need excellent software to make that possible. Ever since 2007 iPhone has come a long ways. At first the iPhone was only available on an AT&T contract, but in 2011 iPhone was expanded first to Verizon Wireless, then to Sprint.…

    • 911 Words
    • 4 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Assignment 1
    • 353 Words
    • 2 Pages

    Assignment 1

    Task :Discuss the news while underlying the operation strategy of Apple; you need to discuss the company’s order qualifiers and order winners and its competitive priorities. You must compare with an other company…

    • 353 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Project on Hsbc
    • 7205 Words
    • 29 Pages

    Project on Hsbc

    Market penetration is one of the four growth strategies of the Product-Market Growth Matrix as defined by Ansoff. Market penetration occurs when a company enters/penetrates a market in which current products already exist. The best way to achieve this is by gaining competitors ' customers (part of their market share). Other ways include attracting non-users of your product or convincing current clients to use more of your product/service (by advertising etc.). Ansoff developed theProduct-Market Growth Matrix to help firms recognize if there was any advantage of entering a market. The other three growth strategies in the Product-Market Growth Matrix are:…

    • 7205 Words
    • 29 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Ansoff's Matrix
    • 374 Words
    • 5 Pages

    Ansoff's Matrix

    ANSOFF’S MATRIX Product and Growth Matrix Ansoff’s Matrix • Developed by Igor Ansoff • Explains different growth strategies for a company via existing products and new products, and in existing markets and new markets • Used after having the SWOT Analysis • Suggests for possible strategies: Market Penetration, Market Development, Product Development and Diversification Existing Products New Products Established Market Market Penetration Product Development New Market Different Growth Strategies Market Development Diversification Market Penetration Aims •Focus on selling your existing products or services to existing markets to achieve growth in market share Risk Low Profits Low •Maintain or increase the market share of current products Approaches • Secure dominance of growth markets…

    • 374 Words
    • 5 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Apple Products: Why I Choose Apple Product?
    • 815 Words
    • 4 Pages

    Apple Products: Why I Choose Apple Product?

    Another thing, everytime the company is launching a brandnew model of its productloyal customers are always looking forward to have the latest phone in town. It's not craziness but considered it as brand loyalty. From time to time it upgraded its operating system, recently its operating system made a latest upgrade to OS 8.1.3, this new upgrade will add more flexibility and speed to the unit. Apart from it, users will mesmerise and can't stop liking its simplicity. It's strict standard in achieving quality gives them the reputation as a well-respected mobile platform. Aside from that, it is a common knowledge that Apple is one of the most top companies in the world which produces unique and world-class…

    • 815 Words
    • 4 Pages
    Satisfactory Essays
    Read More
  • Best Essays

    Public Relation
    • 1692 Words
    • 7 Pages

    Public Relation

    Question 1: What has caused public opinion to turn against Apple in such a spectacular fashion and how effective do you consider the company’s efforts at managing the crisis have been? (This essay will provide reasons for the answer.) Wha are the key lessons of this case for business in general?…

    • 1692 Words
    • 7 Pages
    Best Essays
    Read More
  • Good Essays

    Masoff
    • 1100 Words
    • 5 Pages

    Masoff

    2008 Spec. Issue 2 Sept. 2009 NGFL WALES BUSINESS STUDIES A LEVEL RESOURCES.…

    • 1100 Words
    • 5 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Marketing Segmentation
    • 498 Words
    • 2 Pages

    Marketing Segmentation

    “ Basic marketing strategies consisting of market penetration, market development, product development, or diversification. Market development is a strategy involving the search for and exploitation of new markets for a product. Diversification is the process in which a company begins to engage in a new and different type of business. Market penetration is the percentage of a total market which the sales of a company cover. Product development is the process of improving an existing product line to meet the needs of the market” (Marketing Strategies, 2011).…

    • 498 Words
    • 2 Pages
    Satisfactory Essays
    Read More

Related Topics