Apple Case-Mgmt 321

Topics: Apple Inc., Apple Store, Steve Jobs Pages: 4 (1161 words) Published: May 20, 2012
Case: Apple|
Case: Apple|


Case 1:
Apple’s “black card strategy,” is not unethical and just represents a business trying to use organizational behavior. “Organizational behavior is a field of study devoted to understanding, explaining, and ultimately improving the attitudes and behaviors of individuals and groups in organizations (Colquitt, Lepine, & Wesson).” “Its purpose is to build better relationships by achieving human objectives, organizational objectives, and social objectives (Leadership & Organizational Behavior).” The black cards stated that “if your happy where you are, I’ll never ask you to leave” if this had not been stated It would have been hard to say if this system is ethical or not but with that statement, clearly, Apple had the persons’ best interest in mind at the same time as their company. Apple after all wants employees who perform well and have the mind set of wanting to work for them and stay with the company.

The rule of One-Eighth says that high job performance is not only focused on motivation but also high satisfaction levels, being able to manage stress, create a trusting environment around peers, and commit to learning. This is exactly what Apple recruiters where trying to find employees who had these type of standards who could carry on this to the Apple community employees. Also by using the black cards it provided social recognition, in the form of public praise and appreciation and because of this it increases performance and commitment to the line of work. Apple probably was thinking if they could show some of the employees that was being recruited some praise they might believe that Apple treats their employees the same exact way giving praise to them for a job well done and that would spark a great interest in joining the company. “Most employees have two primary goals for their working lives: to perform their jobs well and to remain a member of an...

References: 1) Colquitt, J. A., Lepine, J. A., & Wesson, M. J. (2011). Organizational behavior: Improving performance and commitment in the workplace (2nd ed.). New York, NY: McGraw-Hill.
2) Leadership and Organizational Behavior (2011). A Big Dog, Little Dog and Knowledge Jump Production. Retrieved on May 6, 2011. From:
3) Kanfer, Ruth., Lord, Robert G..Emotions and Organizational Behavior. Wiley. Retrieved on May 6, 2011. From:
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