Apple Case
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Apple Case II
Design Thinking
Apple created a unique way of working which was called the “Apple way”. It was a set of principles with a deep commitment to great products and services at its core. These set of principles can be divided in design thinking, clear development strategy and execution, its CEO as chief innovator, and the rational courage to conduct bold business experiments. The first principle of the Apple way is the most important one and has made the brand as where it is now. Design thinking is a way of how Apple developed his products which was quite the opposite of what competitors did. The goal was to design a computer that both supported and fostered individual work. Apple wanted people to fall in love with their products because of the looks, ease of use and benefits they could receive from it. To reach this goal the focus in Apple’s products was first on what they believe that people would need and want, and how they would interact with their computer. When this was realized the next step in product development came, which were the actual technical aspects of the product. During this process the simplicity in design and use became really important: “simplicity is the ultimate sophistication”, a quote by Steve Jobs. To realize this simplicity, designers worried about the smallest details. These details combined contributes to why people like the products of Apple so much.
These detailed designs led to a product development that was the opposite of what competitors were doing. When other organizations see “detail” as adding extra features to their products, Apple eliminated features of their products in order to simplify the design. By creating simple and easy-to-adopt solutions results in a better product experience for the consumer. There was no compromise between simplicity of use and functionality, which made the products of Apple so special.
By focusing on the same philosophy
Apple Case II
Design Thinking
Apple created a unique way of working which was called the “Apple way”. It was a set of principles with a deep commitment to great products and services at its core. These set of principles can be divided in design thinking, clear development strategy and execution, its CEO as chief innovator, and the rational courage to conduct bold business experiments. The first principle of the Apple way is the most important one and has made the brand as where it is now. Design thinking is a way of how Apple developed his products which was quite the opposite of what competitors did. The goal was to design a computer that both supported and fostered individual work. Apple wanted people to fall in love with their products because of the looks, ease of use and benefits they could receive from it. To reach this goal the focus in Apple’s products was first on what they believe that people would need and want, and how they would interact with their computer. When this was realized the next step in product development came, which were the actual technical aspects of the product. During this process the simplicity in design and use became really important: “simplicity is the ultimate sophistication”, a quote by Steve Jobs. To realize this simplicity, designers worried about the smallest details. These details combined contributes to why people like the products of Apple so much.
These detailed designs led to a product development that was the opposite of what competitors were doing. When other organizations see “detail” as adding extra features to their products, Apple eliminated features of their products in order to simplify the design. By creating simple and easy-to-adopt solutions results in a better product experience for the consumer. There was no compromise between simplicity of use and functionality, which made the products of Apple so special.
By focusing on the same philosophy