Apple business model
Apple’s Business Models Analysis and
Suggestion with Web 2.0 Strategy
Student Name:
Sun Shaoyun
HKU No.2013951569
Contents
1.
Introduction ....................................................................................................................................... 2
2.
Apple’s Business Model .................................................................................................................... 3
2.1.
Elements of successful business model .................................................................................... 3
2.2.
Apple’s innovation on its business model ................................................................................ 3
2.2.1.
2.2.2.
3.
Customer Value Innovation .................................................................................................. 3
Profit Pattern Innovation ...................................................................................................... 4
Challenges Analysis .......................................................................................................................... 5
3.1.
Apple’s challenges.................................................................................................................... 5
3.2.
Porter’s Five Force Model analysis .......................................................................................... 5
3.2.1.
3.2.2.
Threat of substitute products or services .............................................................................. 6
3.2.3.
Bargaining power of customers (buyers) ............................................................................. 7
3.2.4.
Bargaining power of suppliers ............................................................................................. 7
3.2.5.
4.
Threat of new entrants .......................................................................................................... 6
Suggestion with Web 2.0 Strategy
Student Name:
Sun Shaoyun
HKU No.2013951569
Contents
1.
Introduction ....................................................................................................................................... 2
2.
Apple’s Business Model .................................................................................................................... 3
2.1.
Elements of successful business model .................................................................................... 3
2.2.
Apple’s innovation on its business model ................................................................................ 3
2.2.1.
2.2.2.
3.
Customer Value Innovation .................................................................................................. 3
Profit Pattern Innovation ...................................................................................................... 4
Challenges Analysis .......................................................................................................................... 5
3.1.
Apple’s challenges.................................................................................................................... 5
3.2.
Porter’s Five Force Model analysis .......................................................................................... 5
3.2.1.
3.2.2.
Threat of substitute products or services .............................................................................. 6
3.2.3.
Bargaining power of customers (buyers) ............................................................................. 7
3.2.4.
Bargaining power of suppliers ............................................................................................. 7
3.2.5.
4.
Threat of new entrants .......................................................................................................... 6