Apple Brand - Marketing Strategy with the Customer in Mind
Apple, Inc: Marketing Strategy with the Customer in Mind
By: Rosa Somerville
BUS 330 – Principles of Marketing (BAD 1216A)
Instructor: Vicki Long
May 21, 2012
Introduction
My friend just recently purchased the Apple I-phone 4. She made the decision after she found out that she can use the smartphone to communicate with her son face to face while he is in training out of state. Her previous phone, a Samsung LG did not have nearly as much capabilities as her new smart phone. Apple has proven to market very innovative products that will allow consumers to do just about anything with a touch of a button. Apple thinks outside the box when it comes to strategic marketing and product building. The company has been profiting from a strong marketing segmentation for years. My friend has had an awesome experience with her I-Phone and is looking to purchase the I-Pad. I can believe that many people like her will be dropping their simple products and picking up a more smart and innovative Apple device. In this paper I will discuss how Apple has utilized successful marketing segmentation to become the leader in technology. Through market segmentation, Appls has proven to value its customer’s needs. Apple has positioned itself in the market environment, by introducing products that suits everyone. Competition can be tight especially in the world of technology. But Apple may have set a very high standard that is too far for the competition to reach. From the youngest to the youngest at heart, Apple has a great deal to offer. This generation of children will probably take Apple to the next level. Apples product life cycle, has already outlived its visionary, Steve Jobs. The company itself has proven to have built a lasting brand for lifetimes to come.
Apple’s Market Segmentation
How else can a company identify its customers and aspire to lift their spirits with an awesome product? Market segmentation can help a company achieve this goal.
By: Rosa Somerville
BUS 330 – Principles of Marketing (BAD 1216A)
Instructor: Vicki Long
May 21, 2012
Introduction
My friend just recently purchased the Apple I-phone 4. She made the decision after she found out that she can use the smartphone to communicate with her son face to face while he is in training out of state. Her previous phone, a Samsung LG did not have nearly as much capabilities as her new smart phone. Apple has proven to market very innovative products that will allow consumers to do just about anything with a touch of a button. Apple thinks outside the box when it comes to strategic marketing and product building. The company has been profiting from a strong marketing segmentation for years. My friend has had an awesome experience with her I-Phone and is looking to purchase the I-Pad. I can believe that many people like her will be dropping their simple products and picking up a more smart and innovative Apple device. In this paper I will discuss how Apple has utilized successful marketing segmentation to become the leader in technology. Through market segmentation, Appls has proven to value its customer’s needs. Apple has positioned itself in the market environment, by introducing products that suits everyone. Competition can be tight especially in the world of technology. But Apple may have set a very high standard that is too far for the competition to reach. From the youngest to the youngest at heart, Apple has a great deal to offer. This generation of children will probably take Apple to the next level. Apples product life cycle, has already outlived its visionary, Steve Jobs. The company itself has proven to have built a lasting brand for lifetimes to come.
Apple’s Market Segmentation
How else can a company identify its customers and aspire to lift their spirits with an awesome product? Market segmentation can help a company achieve this goal.