Apple and Their Strategy

Topics: IPhone, Strategic management, Marketing, Steve Jobs / Pages: 63 (15508 words) / Published: Dec 12th, 2012

Introduction 4-5 Introduction Reference List 6

Stakeholder Mapping 7-10

Reference List 11

Ansoff’s 12-16 Reference List 17-18

Bowman’s Strategy Clock 19-22

Reference List 23-24 BCG (Boston Consulting Group) 25-28 Reference List 29-30 Value-Added Chain 31-35 Reference List 36-37 Conclusion 38-39 Reference List 40 Appendix 41-42

The focus of our industry sector evaluation was on the UK’s mobile phone industry. Here we identified that there are eight leading mobile phone brands operating within the UK, these are Apple, HTC, Nokia, LG, RIM, Sony, Motorola and Samsung. The assignment looked at various situations and influences that are present in the industry and are effecting decisions being made by mobile phone brands. To do this we chose to focus on three different

References: Books Faulkner, D, Bowman, C, (1995) The Essence of Competitive Strategy, Prentice Hall Lynch, R. L., (2009) Corporate Strategy. 5th ed. Harlow: Financial Times Prentice Hall Grant, R Johnson, G., Whittington, R. and Scholes, K. (2008) Exploring Corporate Strategy: text and cases. 8th ed. Harlow: Pearson Education. Johnson, G., Whittington, R. and Scholes, K. (2005) Exploring Corporate Strategy: text and cases. 7th ed. Harlow: Pearson Education. McGee, J., Thomas, H and Wilson, D. (2005) Strategy. Analysis and Practice. London: McGraw-Hill Education. Wheelen, T. L. and Hunger, D. J. (2008), Strategic Management and Business Policy: Concepts and Cases, 11th edition. New Jersey: Prentice Hall. Das, S, (2011) Marketing and Strategy. Awesome Inc. Available from: . . [Accessed 24 November 2012]. Finn, W, Nayab, N. (2011) How Do You Make the Customer Prefer Your Product over Competitor Products .New York: Bright Hub Inc. Available from: . [Accessed 24 November 2012]. Mishra, A, (2011) Category Archives: Strategic Planning. Available from: . . [Accessed 26 November 2012]. Scheffell, A, J, (2008) The Right Pricing Strategy – Priceless. USA: SparkNET. [Accessed 26 November 2012]. Stark, K, Stewart, B, (2012) 3 Strategies to Adopt From Apple. Chicago: Avondale. Available from: . [Accessed 25 November 2012]. Databases Key Note, (2012) Mobile phones report (McGee 2010) The BCG Matrix above shows the relationship between the four categories against market share and market growth Chou, J. (2012) ‘IDC Lowers PC Outlook As Shipments Decline In Second Quarter Ahead Of Fall Product Updates’ Accessible from: (Accessed November 2012) Chunka, M McGee, John. (2010) ‘Strategy: analysis and practice’ 2nd ed, London: McGraw-Hill, Higher Education Henderson, B.D Henry, B. (2012) ‘In Case You Had Any Doubts About Where Apple 's Profit Comes From...’ Accessible from:, (Accessed November 2012) Johnson, G Josh, O. (2012) ‘Mac platform reaches 15-year high with 5% worldwide market share’ Available from: (accessed 2012) Lynch, R Michael, P. (2008) ‘On Competition Updated and Explained Edition’ Harvard, Harvard Business School Press Npd, Group Nutton, S. (2006) ‘Management Accounting -- Business Strategy. (Cover story)’ Financial Management (14719185), pp. 43-46, Business Source Premier, EBSCO host, viewed 21 November 2012. Susan, D. (2012) ‘PC market growth slowing in 2011, expected to rebound in 2012’ Available from: (Accessed November 2012) Vascellaro, J.E Figure 1. (Johnson et al. 2011)

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