Apple and Their Strategy

Topics: IPhone, Strategic management, Marketing, Steve Jobs / Pages: 63 (15508 words) / Published: Dec 12th, 2012
Contents

Introduction 4-5 Introduction Reference List 6

Stakeholder Mapping 7-10

Reference List 11

Ansoff’s 12-16 Reference List 17-18

Bowman’s Strategy Clock 19-22

Reference List 23-24 BCG (Boston Consulting Group) 25-28 Reference List 29-30 Value-Added Chain 31-35 Reference List 36-37 Conclusion 38-39 Reference List 40 Appendix 41-42

The focus of our industry sector evaluation was on the UK’s mobile phone industry. Here we identified that there are eight leading mobile phone brands operating within the UK, these are Apple, HTC, Nokia, LG, RIM, Sony, Motorola and Samsung. The assignment looked at various situations and influences that are present in the industry and are effecting decisions being made by mobile phone brands. To do this we chose to focus on three different



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