Apple and Samsung

“A COMPARITIVE STUDY ON SAMSUNG SMART PHONE AND APPLE SMART PHONES IN INDIA”

Dissertation submitted in partial fulfillment of Degree of

Master of Business administration of
Bangalore Univercity

By : Dhular Hassan p n m (12yacma063) Indrajeet Sing (12yacma082) Jubin .t. kuruvilla (12cmaya092)

Under the Guidance of
Nimble Vivek

Bangalore Univercity
Bangalore 2012 - 2013 CONTENTS CHAPTER-1 INTRODUCTION TO THE PROJECT * Introduction * Statement of the problem * Objectives * Methodology of the study * Primary data * Secondary data * Sampling * Sampling Technique * Sampling Size * Sampling Frame * Plan of Analysis
CHAPTER-2 REVIEW OF LITERATURE * Review of Literature
CHAPTER-3 PROFILE * Profile of Smartphone industry * Company profile * Apple * Samsung
CHAPTER-4 DATA ANALYSIS AND INTERPRETATIONS
CHAPTER-5 FINDINGS, SUGGESTIONS & CONCLUSION
CHAPTER-6 BIBLIOGRAPHY & ANNEXURE

LIST OF TABLES

Table No | List Of Tables | 1 | Table related to years of usage | 2 | Table related to Source of Information | 3 | Table related to reason behind choice | 4 | Table related to satisfaction level of price | 5 | Table related to satisfaction level of Design | 6 | Table related to satisfaction level of Operating system | 7 | Table related to satisfaction level of Performance | 8 | Table related to satisfaction level of After sales service | 9 | Table related to satisfaction level of Application | 10 | Table related to brand switching | 11 | Table related to brand preference | 12 | Table related to recommendation to others |

Chapter I
Introduction

Introduction

This project is related to the study of comparison of customer Satisfaction of Apple iphone and Samsung galaxy. This comparison is done to find out the reason to buy a particular Smartphone by the customers. Both Apple and Samsung takes