Apple's Success
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May 11, 2011
Apple, Inc.
Although there is hardly anyone left in the world that does not know anything about the company Apple, the following synopsis will demonstrate how this successful firm really does make a profit. Just go into any electronics store or a cell carrier, and you’ll get to see almost all other companies that are trying to keep up with Apple. When the iPhone came out, it was the leader in multi-touch screen phones. Now, almost all the phones for sale are similar in their functionality. Same is noticed with the iPad. A year ago there were hardly any tablets on the market. Now that Apple has paved the way for that niche, others are following once again. Recently on April 20, 2011, Apple announced its second quarter profit of almost $6 billion with $24.67 billion in revenue. These are remarkable numbers considering the previous year at exactly the same time, Apple had posted a mere $3 billion in profit and $13.5 billion in revenue, with international sales out-numbering domestic by 10%. With these recent numbers, Apple has taken in more revenue in one quarter than Google will do in a whole year. This comparison with Google is significant, since these are two giants in the tech industry with some overlapping products. With Google’s stock price at $525 a share as of April 22, and Apple’s at $350 is an example of their presence in the marketplace. But how did Apple become so large and so successful? Was it luck, marketing, innovation? It was probably a combination of these things. They are definitely doing something right. Yet another perspective; Wall Street had projected $19 billion in revenue from Microsoft and $21.6 billion from Google on an annual basis. And apple comes along and out-performs both figures in just a quarter!
A multinational corporation, Apple focuses on designing and manufacturing consumer electronics and related software. Located in Cupertino, California, Apple started in 1976. It develops
May 11, 2011
Apple, Inc.
Although there is hardly anyone left in the world that does not know anything about the company Apple, the following synopsis will demonstrate how this successful firm really does make a profit. Just go into any electronics store or a cell carrier, and you’ll get to see almost all other companies that are trying to keep up with Apple. When the iPhone came out, it was the leader in multi-touch screen phones. Now, almost all the phones for sale are similar in their functionality. Same is noticed with the iPad. A year ago there were hardly any tablets on the market. Now that Apple has paved the way for that niche, others are following once again. Recently on April 20, 2011, Apple announced its second quarter profit of almost $6 billion with $24.67 billion in revenue. These are remarkable numbers considering the previous year at exactly the same time, Apple had posted a mere $3 billion in profit and $13.5 billion in revenue, with international sales out-numbering domestic by 10%. With these recent numbers, Apple has taken in more revenue in one quarter than Google will do in a whole year. This comparison with Google is significant, since these are two giants in the tech industry with some overlapping products. With Google’s stock price at $525 a share as of April 22, and Apple’s at $350 is an example of their presence in the marketplace. But how did Apple become so large and so successful? Was it luck, marketing, innovation? It was probably a combination of these things. They are definitely doing something right. Yet another perspective; Wall Street had projected $19 billion in revenue from Microsoft and $21.6 billion from Google on an annual basis. And apple comes along and out-performs both figures in just a quarter!
A multinational corporation, Apple focuses on designing and manufacturing consumer electronics and related software. Located in Cupertino, California, Apple started in 1976. It develops