Apple's Ipad2

The I Pad 2 Apple Incorporation recently presented an innovative device known as the second generation IPad 2. A new product that is designed as a tablet computer that serves as a conveyor of audio visual media, including books, periodicals, movies, music game and unlimited presentations. One can even access the web and preform all the tasks of a computer. The Ipad2 has a battery life of 10 hour and boasts a VGA front-facing and 720 rear-facing camera capable of still images and face to face communication. Apple company objective is to make as much profit as possible while keep their good reputation. The company is always moving ahead with fresh and innovative ideas to improve their products. Apple’s CEO is thinking one step ahead of the competitor as to the needs of the consumer and user of the iPad2. The CEO’s wants to know how their customers feel and give them what they had not imagined the wanted. Who would have through of a tablet computer that is light weight, 15% than its predecessor, has a dual core Apple A5 system-on-a-chip and a built-in-lithium-ion polymer battery that last up to 10 hours (Wi-Fi), 9 hours browsing and 10 hours video shooting.
The Marketing Objective of Apple’s Incorporation for the iPad2 uses the Apple brand to compete across several highly competitive markets including the personal computer industry with its Macintosh line of computers and related software, the consumer electronics industry with products such as the iPod , digital music distribution through iTunes Music store, the smart phone market with apple phone, magazine, notebook, games and applications publishing, the pasture for phone and iPad tablet computing device, movie and TV content distribution with apple TV. The company has established a very strong presence to rival Google in the advertising market, via its apps business and aid network. For the past several years Apple’s product strategy involved creating innovative products and services aligned with a