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Appendix C: Sprinkles: Leading A Sweet Trend

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Appendix C: Sprinkles: Leading A Sweet Trend
Review case 6 in Appendix C – Sprinkles; Leading a Sweet Trend. Then prepare answers to the two questions below and post them.
What events helped them rocket to success and what is their expansion plans? Barbara Streisand purchased a dozen doughnuts and provided them to Oprah Winfrey. She later received a call that asked her to deliver 300 cupcakes and bring them to Chicago for an appearance. The business and it’s cupcakes were featured on breakfast with Oprah Winfrey, which led to national acclaim almost immediately. The company is currently scouting out 50 cities for potential locations and plans to open at least three stores by the end of the year.
You will want to review their Web site to see the current plans. 1. What entrepreneurial
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