Apparel Trend Forecast Report 2014
Apparel Forecast Trend Report: Spring/Summer 2014
Apparel Forecast Trend Report: Spring/Summer 2014
Women’s apparel has always been a dominant driving force in the fashion industry due to many factors—passion for style and trends, the variety of assortments offered at retail stores, contributions to the majority of clothing purchases, and the inspiration that comes from the runway shows in major capital cities in the U.S and abroad. In the past few years however, the fashion industry has responded in a positive way to menswear, focusing more on catering to male clientele (WikiAnalysis, 2012).
The menswear market provides different categories of clothing that constantly evolves through color, style, and pattern, a huge factor that has impacted expansion of men’s clothing industry—Over a five-year period, there was a market increase of 14% and the world market for this category of apparel was expected to exceed $402 billion in 2014 (MarketLine). Due to this evident success, companies are starting to take advantage of all factors that go hand in hand with appealing to this target market, all of which consist of demographics, geo-demographics, and psychographics.
Utilizing the factors listed above will allow a company to strategize their marketing plan effectively, “promote a very narrow, specific niche market, and reach your ideal clients with a strong, specific message” (Dore, 2012). Our target market in this case, shares similar demographic and psychographic characteristics—young adult males in their early 20’s to mid 30’s and of middle to upper class. Our ideal customer is a very trendy young adult who would classify himself as optimistic, status-driven, energetic, and traditional. He also has good sense, understands a balanced lifestyle when juggling work and pleasure, and enjoys the meaning of one’s personal style, of which his own is inspired particularly by various colors and patterns. The
Apparel Forecast Trend Report: Spring/Summer 2014
Women’s apparel has always been a dominant driving force in the fashion industry due to many factors—passion for style and trends, the variety of assortments offered at retail stores, contributions to the majority of clothing purchases, and the inspiration that comes from the runway shows in major capital cities in the U.S and abroad. In the past few years however, the fashion industry has responded in a positive way to menswear, focusing more on catering to male clientele (WikiAnalysis, 2012).
The menswear market provides different categories of clothing that constantly evolves through color, style, and pattern, a huge factor that has impacted expansion of men’s clothing industry—Over a five-year period, there was a market increase of 14% and the world market for this category of apparel was expected to exceed $402 billion in 2014 (MarketLine). Due to this evident success, companies are starting to take advantage of all factors that go hand in hand with appealing to this target market, all of which consist of demographics, geo-demographics, and psychographics.
Utilizing the factors listed above will allow a company to strategize their marketing plan effectively, “promote a very narrow, specific niche market, and reach your ideal clients with a strong, specific message” (Dore, 2012). Our target market in this case, shares similar demographic and psychographic characteristics—young adult males in their early 20’s to mid 30’s and of middle to upper class. Our ideal customer is a very trendy young adult who would classify himself as optimistic, status-driven, energetic, and traditional. He also has good sense, understands a balanced lifestyle when juggling work and pleasure, and enjoys the meaning of one’s personal style, of which his own is inspired particularly by various colors and patterns. The
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