Apparel Trend Forecast Report 2014

Powerful Essays
Apparel Forecast Trend Report: Spring/Summer 2014

Apparel Forecast Trend Report: Spring/Summer 2014
Women’s apparel has always been a dominant driving force in the fashion industry due to many factors—passion for style and trends, the variety of assortments offered at retail stores, contributions to the majority of clothing purchases, and the inspiration that comes from the runway shows in major capital cities in the U.S and abroad. In the past few years however, the fashion industry has responded in a positive way to menswear, focusing more on catering to male clientele (WikiAnalysis, 2012).
The menswear market provides different categories of clothing that constantly evolves through color, style, and pattern, a huge factor that has impacted expansion of men’s clothing industry—Over a five-year period, there was a market increase of 14% and the world market for this category of apparel was expected to exceed $402 billion in 2014 (MarketLine). Due to this evident success, companies are starting to take advantage of all factors that go hand in hand with appealing to this target market, all of which consist of demographics, geo-demographics, and psychographics.
Utilizing the factors listed above will allow a company to strategize their marketing plan effectively, “promote a very narrow, specific niche market, and reach your ideal clients with a strong, specific message” (Dore, 2012). Our target market in this case, shares similar demographic and psychographic characteristics—young adult males in their early 20’s to mid 30’s and of middle to upper class. Our ideal customer is a very trendy young adult who would classify himself as optimistic, status-driven, energetic, and traditional. He also has good sense, understands a balanced lifestyle when juggling work and pleasure, and enjoys the meaning of one’s personal style, of which his own is inspired particularly by various colors and patterns. The



References: Blue bergitt menswear fall winter 2013-2014 fashion trends. (2012). Retrieved November 13, 2012, from http://bluebergitt.wordpress.com/2012/11/02/fall-winter-2013-2014-fashion-trends-menswear/ Brown, S Consuul apparel manufacturing and design spring 2014 trend forecast preview. (2012). Retrieved November 14, 2012, from http://www.consuulprinting.com/uncategorized/700 Jones, B Luxury society: Menswear - optimism come rain or shine. (2012). Retrieved November 17, 2012, from http://luxurysociety.com/articles/2012/07/menswear-ss13-optimism-come-rain-or-shine Mad about metallic Men 's clothing industry: Market research reports, statistics, and analysis. (2012). Retrieved November 3, 2012, from http://www.reportlinker.com/ci02122/Men-s-Clothing.html Men 's color Fall/Winter 2013-2014 Menswear print trends. (2012). Retrieved November 13, 2012, from http://patternbank.com/menswear-print-trends-spring-summer-2013-part-1/ Moore, J Peclers paris: Men 's fashion trend book spring 2014. (2012). Retrieved November 14, 2012, from http://www.peclersparis.com/en/trend-books/translating-trends-into-products/men-fashion-spring-summer-14 Wiki invest: Wiki analysis fashion industry

You May Also Find These Documents Helpful

  • Good Essays

    The global flooring market is expected to reach USD 326.38 billion by 2020, according to a new study by Grand View Research, Inc. Growing focus on innovative flooring that is durable in nature is expected to drive market growth through the forecast period. Increased insulation demand is also expected to give impetus to the market over the next six years. The market is characterized by changing customer preferences, with considerable rise in home improvement and renovation projects. Development…

    • 536 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Global and regional M&A: 2014 Including league tables of financial advisors Global Europe US Asia-Pacific Japan Africa & Middle East Emerging Markets League Tables Criteria & contacts Regional M&A comparison $901.4 bn $1,409.4 bn 40.5% $29.3 bn 56.6% $591.6 bn Global M&A Total $3,230bn 47.7% Cross-border $1,399.7bn 82.6% Energy, Mining & Utilities 39.0% $632.5bn US Inbound $57.9 bn 43.4% -9.3% 49.5% $132.2 bn Europe $373.5bn Asia-Pacific (excl. Japan) 158.5% Inbound $320…

    • 21432 Words
    • 488 Pages
    Satisfactory Essays
  • Good Essays

    Apparel Industry report

    • 1208 Words
    • 5 Pages

    (GRDI) 2012. The report also highlighted that "India remains a high potential market with accelerated retail growth of 15-20 per cent expected over the next five years.” SIZE OF MARKET: • India's retail sector is worth US$ 350 billion and is growing at a compound annual growth rate (CAGR) of 15 per cent to 20 per cent at present, as per a PricewaterhouseCoopers (PwC) research report titled, '(Winning in India's retail sector: Factors for Success)'. • Mass grocery and apparel are the two…

    • 1208 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    Technology trends 2014

    • 1952 Words
    • 8 Pages

    Top 10 Strategic Technology Trends for 2013 Carl Claunch This presentation, including any supporting materials, is owned by Gartner, Inc. and/or its affiliates and is for the sole use of the intended Gartner audience or other authorized recipients. This presentation may contain information that is confidential, proprietary or otherwise legally protected, and it may not be further copied, distributed or publicly displayed without the express written permission of Gartner, Inc. or its affiliates…

    • 1952 Words
    • 8 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Analysts forecast the Global Pet Food market to grow at a CAGR of 5.1 percent over the period 2013-2018. One of the key factors contributing to this market growth is the increase in pet humanization. The Global Pet Food market has also been witnessing the growth in organized retailing. However, the increase in product recalls could pose a challenge to the growth of this market. Global Pet Food Market 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts…

    • 782 Words
    • 4 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Global Beverage Forecasts March 2014 On 2nd April 2014 Report Overview: Canadean’s Global Beverage Forecasts March 2014 identifies promising areas for future growth, in terms of innovative products and lucrative geographies, giving you the upper hand over your competitors. You will secure a proper understanding of shifting market dynamics which will enable you to amend your business plans accordingly to allow maximum sales. You will gain an explicit understanding of the relationship between…

    • 507 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Apparel Industry Report

    • 4845 Words
    • 20 Pages

    The Apparel Industry: Issues and Solutions 1 Please note: This report focuses on environmental impacts and solutions associated with apparel, a second report will present the equally complex social responsibility (SR) issues associated with this industry’s life cycle including fair trade, fair labor and animal well-being issues. Published by Labeling Ecologically Approved Fabrics (LEAF) Special thanks to: Coral Rose, Founder Eco-Innovations Sustainable Textile Strategies Dr. Gwendolyn Hustvedt-Professor…

    • 4845 Words
    • 20 Pages
    Powerful Essays
  • Satisfactory Essays

    Global Dried Fruit Industry Market Research Report : Segmentation And Forecast 2014 Report Description Global Dried Fruit Industry Market Research Report 2014 was professional and depth research report on Global and China Dried Fruit industry. To Get More Details @ http://www.bigmarketresearch.com/global-dried-fruit-industryresearch-report-2014-market The report firstly introduced Dried Fruit basic information included Dried Fruit definition classification application industry chain structure…

    • 377 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    bigmarketresearch.com/led-lighting-in-china-2014-2018-market TechNavio's analysts forecast the LED Lighting market in China will grow at a CAGR of 26.9 percent over the period 2013-2018. Covered in this Report The LED Lighting market in China covers the end-user segments which made a significant contribution to market revenue in 2013. The key end-user segments covered in this report are the Commercial, Industrial, Outdoor, and Residential segments. The report also discusses China’s 12th Five Year…

    • 406 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    MarketOptimizer.org adds Latest Report on “Q1 2014 Global Wind Market Update Market Resurgence” to its store. Summary Global new order inflow for Q1 2014 showed growth of 46% from Q1 2013 levels, whereas firm order intake grew by 32%. As in Q4 2013, the US maintained its position as the largest market for wind turbine orders in Q1 2014, followed by China, the UK, Germany and Brazil. Around 658 Megawatts (MW) of wind turbine contracts were signed in the US, which accounted for 23% of the global…

    • 621 Words
    • 3 Pages
    Satisfactory Essays