2.0 Executive Summary
Creative Maker Sdn Bhd established described in this business plan is to start-up a charity business by determined and dedicated individuals who are experience in this field. Through the Basic Entrepreneurship Culture course (GXEX1412) we are exposed to the basic entrepreneur knowledge for the purpose to implement the entrepreneur activities and managing basic entrepreneur risks in order to carry out this business. Without doubt this idea came out as a dream now beginning to shape into reality. We would like to thank Dr. Norizah binti Mohd Mustamil as our lecturer who had been so committed in supervising us throughout this project. In general, this business is focusing on the field of manufacturing and by focusing on high quality customer service, diverse offerings, creative promotion strategy and continuous development of employees, our company is projected to reach 850 customer in a month while maintaining a high gross margin on sales while strengthening cash management and working capital. A comprehensive analysis of the market indicates that souvenir industry is strong and robust generating a fair amount of annual revenues. The location of our business will include various places inside University Malaya and it is highly desirable as it is based at a busy part of the university. Our chosen target markets which include the students, lecturer and staffs of University Malaya and will account for a total of 850 potential customers in the first month. The promotion will A review of our competitors shows that we will be competing against Creative Center Sdn Bdn established near our location. This business focus on different pricing structure and marketing approaches. With our consistent, high quality services and moderate pricing, we have the edge in attracting customers by delivering a full range of beauty and pampering treatments in several convenient location. Our concrete marketing plan will distinguish us as souvenirs of choice for...
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