Ap Us Medical Case Study
Strategy:
Also, its products were synonymous with sleep Apnoea treatment in the United States, leaving FPH with challenges. FPH should use the same strategy to train people in medical field in order to penetrate the market about the product. By conducting seminars to the staffs most particularly in the sales department (medical representatives for example) who interact to hospitals, the doctors who gives advised to their patients. In this kind of strategy that the company able to be competitive.
The active competitor of Philips executed an impressive strategy in increasing their sales through giving free samples to the customers whenever they have new developed product. FPH could also perform similar marketing strategy in launching their new
Also, its products were synonymous with sleep Apnoea treatment in the United States, leaving FPH with challenges. FPH should use the same strategy to train people in medical field in order to penetrate the market about the product. By conducting seminars to the staffs most particularly in the sales department (medical representatives for example) who interact to hospitals, the doctors who gives advised to their patients. In this kind of strategy that the company able to be competitive.
The active competitor of Philips executed an impressive strategy in increasing their sales through giving free samples to the customers whenever they have new developed product. FPH could also perform similar marketing strategy in launching their new