The QANTAS is the second oldest airline after Dutch based KLM and was founded in 1920 in the Queensland as Queensland and Northern Territory Aerial Service Limited. It has build a reputation for excellence in safety, customer service, engineering and maintenance and operational reliability with these factors Qantas has grown to become Australia’s largest domestic and international airline with approximately37,000 staff and a network that covers around 135 countries with over 600 destinations around the world . Today, Qantas is widely regarded as the world's leading long distance airline and one of the strongest brands in Australia. (http://www.fratfiles.com/essays/128861.html?link=opp_read_sponsore). Qantas is one of the most successful airlines in the world with solid long term growth potential. It is one of the founding member of One world alliance which comprises some of the world leading airlines like American Airlines, British Airways etc. (http://www.qantas.com.au/infodetail/about/investors/targetsStatement.pdf). Qantas is basically consist of two major flying businesses and is split into two major brands: Qantas and Jet star. Qantas due to its aggressive strategies was able to outbid various domestic airlines and due to the collapse of the Ansett was able to held a near –monopoly on the Australian domestic air travel market (http://www.australiahistory.com.au/Files/1920-history_of_qantas.htm) and covering65 percent of its domestic market (http://www.travelmole.com/stories/1124348.php)
Qantas became the first legacy carrier, the industry term for airlines that flew in the era before deregulation, to create a moneymaking, fast-growing discount airline (http://www.travelmole.com/stories/1124348.php In the 1970s, Gough Whitlam’s Labor government introduced economic deregulation onto the Australian political agenda. As a result and due to public outcry against high fares and inefficiency in the airline industry during the 1980s, the...
Please join StudyMode to read the full document