Anoop
E-MARKETING STRATEGY
INDIVIDUAL PAPER
(UGB321)
UNIVERSITY OF SUNDERLAND
MDIS, SINGAPORE
SUBMITTED BY: AKSHAY OSATWAL
FIN: G1099083T
BATCH: BMTD5 1402A
DATE OF SUBMISSION: 4-APRIL-2014
LECTURER: FRANCIS SOH
MODULE LEADER: ALAN CHARLESWORTH
Table of Contents
Executive summary
Michelle 's fancy dress Costumes is located in the Centre point Shopping Centre on Orchard Road in Singapore. Michelle 's Fancy Dress Costumes stocks a wide range of costumes for rent featuring all of the popular themes such as Movie and TV characters, music, sport, super Heroes, villains, fantasies, Sci-fi and so on, Michelle 's Fancy Dress Costumes caters for the higher-end market where customers are hiring the costumes for more traditional fancy dress parties, balls or events. Having 20 years of experience as working backstage as a Seamstress in the theatre and movie Industries Michelle also offers a unique service, based on Michelle 's extensive skills, she customises and alters costumes for a better and look.
Although Michelle has used the Internet for many years for both business and pleasure, Michelle has no experience of using it for marketing purposes. Since Michelle has no experience of using the internet for marketing purposes, this report shows how Michelle could benefit from opening an online website using the internet in reaching out to the masses by online marketing objectives such as Brand development, Revenue generation and customer service and support and also market her business by using the various types of online advertising and promotions which would help her target the higher end market and increase the online and offline market sales for Michelle 's Fancy Dress Costumes.
Introduction
Michelle runs a costume rental store, which rents out a wide range of costumes featuring all the popular themes. Her outlet, which is called Michelle’s Fancy Dress Costumes, is situated in the Centre point shopping centre on Orchard road in
INDIVIDUAL PAPER
(UGB321)
UNIVERSITY OF SUNDERLAND
MDIS, SINGAPORE
SUBMITTED BY: AKSHAY OSATWAL
FIN: G1099083T
BATCH: BMTD5 1402A
DATE OF SUBMISSION: 4-APRIL-2014
LECTURER: FRANCIS SOH
MODULE LEADER: ALAN CHARLESWORTH
Table of Contents
Executive summary
Michelle 's fancy dress Costumes is located in the Centre point Shopping Centre on Orchard Road in Singapore. Michelle 's Fancy Dress Costumes stocks a wide range of costumes for rent featuring all of the popular themes such as Movie and TV characters, music, sport, super Heroes, villains, fantasies, Sci-fi and so on, Michelle 's Fancy Dress Costumes caters for the higher-end market where customers are hiring the costumes for more traditional fancy dress parties, balls or events. Having 20 years of experience as working backstage as a Seamstress in the theatre and movie Industries Michelle also offers a unique service, based on Michelle 's extensive skills, she customises and alters costumes for a better and look.
Although Michelle has used the Internet for many years for both business and pleasure, Michelle has no experience of using it for marketing purposes. Since Michelle has no experience of using the internet for marketing purposes, this report shows how Michelle could benefit from opening an online website using the internet in reaching out to the masses by online marketing objectives such as Brand development, Revenue generation and customer service and support and also market her business by using the various types of online advertising and promotions which would help her target the higher end market and increase the online and offline market sales for Michelle 's Fancy Dress Costumes.
Introduction
Michelle runs a costume rental store, which rents out a wide range of costumes featuring all the popular themes. Her outlet, which is called Michelle’s Fancy Dress Costumes, is situated in the Centre point shopping centre on Orchard road in
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