Annotated Bibliography: Global Communication

OPEN UNIVERSITY m a l a y s i a

FACULTY OF APPLIED SOCIAL SCIENCES (FASS)

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ABCG3103
GLOBAL COMMUNICATION
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“GLOBAL COMMUNICATION INDUSTRY”

• Semester •
SEPTEMBER 2012

[18 NOVEMBER 2012]

TABLE OF CONTENTS__________________________________________________________

1.0 INTRODUCTION 1

1.1 Global Communication 2 1.1a Forms

1.1b History 1.1c Significance

2.0 Cultural Imperialism 3 2.1 World-System Theory 4

3.0 Transnational Media Corporations (TMCs) 5
3.1 TMCs Impacts On Cultural Imperialism 6 - 8

4.0 CONCLUSION 9

REFERENCES (In Alphabetical Order) 10

1.0 INTRODUCTION

The advent of massively
Wallerstein offers several definitions of a world-system. He defined it, in 1974, briefly, as a system is defined as a unit with a single division of labor and multiple cultural systems.

In other words, a social system, one that has boundaries, structures, member groups, rules of legitimation, and coherence. Its life is made up of the conflicting forces, which hold it together by tension, and tear it apart as each group seeks eternally to remold it to its advantage. For instance, cultural access will go well beyond the ability to better understand art or music. It will include the ability to better understand people. By being able to study and communicate with people of diverse backgrounds, we quickly learn that negative ethnic stereotypes are