Anjon's the fashion house

Topics: Marketing, Fashion design, Strategic management Pages: 23 (5285 words) Published: September 23, 2013
SUBMITTED TO

Husna Ara (HNA)
Senior Lecturer,
Department of Business Administration
East West University

SUBMITTED BY

NAME
ID
KHORSED AHMMAD OPU
2009-1-10-135
MD ABIRUL ISLAM
2011-1-10-167
TANIA SULTANA
2012-3-10-042
SAYED SAFATUR RAHMAN
2012-2-13-066
RASHIK RIZWAN SHOVON
2012-1-10-079
.
Date of Submission

01 August, 2013

01 August, 2013
To,
Husna Ara
Lecturer,
Department of Business Administration
East West University
SUBJECT: Request to accept the term paper on Overall Marketing Analysis Strategy of Anjan’s Dear Mam,
We are from your course Principles of Marketing (section-06), are very glad to submit the given group assignment on an overall situation analysis of the fashion houses in Bangladesh: A study on “Anjan’s”. It gives enormous contentment to notify you that this group has accomplished its report under your kind hearted direct care. We have devoted our best effort to make the report more informative. Now, we have positioned the report before you for your authorization. All members hope that this report will convince you. Thanking you.

Your most obedient pupils,

Khorshed Ahmmad Opu
ID:2009-1-10-135
Tania Sultana
ID:2012-3-10-042
MD. Abirul Islam
2011-1-10-167
Syed Safatur Rahman
2012-2-13-066
Rashik Rizwan Shovon
2012-1-10-079

ACKNOWLEDGEMENT

At the very outset, all praises for almighty Allah for enabling us to complete the task with good and sound health. Then, we would like to take this opportunity to express our gratitude to our course instructor “Husna Ara” (Lecture of EWU) for her continuous inspiration, supervision and patience. We are glad to see that she has faith on us so that we are given this work. Without her guidance and support it would not have been possible to come this far. We would also like to thank the CEO of Anjan’s MR. Shaheen Ahmed for his continuous support, inspiration and giving us the opportunity to collect the information about their different services, products and the quality of those services or products. And then we are also grateful to the branch manager of “ANJAN’S”, Gulshan Branch to help us in different ways and their well behavior .All the members of this group are grateful to them who have honestly and ultimately support us in carrying out the study. Specially, we are gratified to our praise worthy teacher Husna Ara because of her support gives us the prospect to begin the report punctually. Last but not the least; we would like to thank our friends and the persons used in the survey who helped us to find these information and data. Finally, we would like to thank our family for their numerous support in both financially and mentally which helps us lot to finish our task.

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EXECUTIVE SUMMARY

This report has been equipped for the limited implementation for the marketing course. Our group have strived to hit upon the management system of popular renowned fashion house ANJAN’S. This organization is typically in foremost place in this nation and performing very important job in this country. Over the last nineteen years, Anjan’s has been constantly bringing new and world-class product for the Bangladeshi people to satisfy their wants and demand of life. They work in this country since from 1914; from this time the company continues the business as an independent company. And its mission is to create panoramic designs of cloths by using local traditional fabrics and promote them in the market with a reasonable price. For promotion they use traditional media. For the report acceptance information has been accumulated from major and minor sources. Through this study it is expected that a clear idea of the customers choices. Therefore, this study tries to give some suggestion to establish a fashion business.

TABLE OF CONTENTS

SL No.
Topic’s
Page No.
1.
INTRODUCTION
06-08

Background of the study
Objective of the study
Data collection method...
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