Anheuser Busch 1

Topics: Alcoholic beverage, Beer, Anheuser-Busch Pages: 11 (3791 words) Published: March 20, 2011
Anheuser-Busch first got its start in 1860 when Eberhard Anheuser bought the struggling Bavarian Brewery in St. Louis, Missouri. Eberhard lacked the experience in the brewing industry, but luckily, his son-in-law Adolphus Busch was a young brewery supplier with great knowledge in the brewing industry. In 1864 Adolphus and Eberhard became partners and started to brew a variety of beers to satisfy the tastes of a growing and diverse nation. This small brewery soon grew into a great brewing empire that we now know today as Anheuser-Busch.

The early years of the company were very demanding, but Adolphus Busch had the determination to make his company succeed. Anheuser-Busch got its first great taste of success in 1876 when the world’s most popular beer and America’s first national beer brand Budweiser was introduced. Ever since Anheuser-Busch was formed, the American people have always been drawn to it. This can be contributed to the fact that Anheuser-Busch represents the American people, they are known for being very hard working, having a lot of determination, and most importantly being family oriented. Ever since the start of the company in 1864, a family member has overseen the company. Since its founding more than 150 years ago, Anheuser-Busch has been a leader in the beer industry. With nearly 50 percent of the U.S. domestic market share, and with more than 40 brands and 12 breweries strategically located throughout the United States, Anheuser-Busch has the resources in place to enhance beer industry volume, while continuing to meet the changing needs of today’s consumers.

Anheuser-Busch is well known for being the life of the party, and this doesn’t just mean alcoholic drinks. Anheuser-Busch operates nine theme parks including Busch Gardens, Discovery Cove, and SeaWorld. Anheuser-Busch also plays a huge role in sporting events. They sponsor twenty-six Major League Baseball teams, and even have a stadium that is home to the St. Louis Cardinals. Anheuser-Busch has set a standard not only for breweries but for successful companies in general. Their hard work, determination, and work in the community makes them a role model for any company. The essence of this paper is to show the dominance of the Anheuser-Bush company in the alcohol industry. It will show how Anheuser-Bush is run and all of the elements that goes into running a successful company. Information from the internet, the Anheuser-Bush annual report, and other informational contacts will be used to fully examine the process in which the Anheuser-Bush franchise is operated.

Anheuser-Busch is a public company with its headquarters in St Louis Missouri. In the fortune 500 list in the category for just beverages alone, Anheuser-Busch ranked an impressive 3rd place to Coca-Cola and Coca-Cola Enterprises. (CNN website) After experiencing some minor set backs in 2005 Anheuser is taking immediate action to improve areas that are in need of improvement. They are being inventive and creative in coming up with different products, as well as working on better design for packaging. In order to continue to be better then there competitors, they dropped their prices. They made some adjustments in advertisement of their key brands, as well as increasing productivity at the breweries, with a staggering 100 million dollar increase. An interesting move from the management team, corporate employees in the U.S. did not receive bonuses in 05 to reduce their costs (pg. 5 Anheuser-Busch). To continue to remain innovative and competitive, in 05 Anheuser produced over 200 different labels and packaging for their products. Also AB lowered their prices on their different beer brands to stay affordable to consumers and still be competitive with their opponents. What was a disadvantage to Anheuser was strategically turned around to be a benefit to the company. With the cost of energy increasing, it meant more money had to go towards the packaging process, but quickly this was seen...
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