Preview

angry birds social media

Good Essays
Open Document
Open Document
1057 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
angry birds social media
Social network for business marketing and promotion
---Angry Birds Social network analysis

Rovio Mobile, a Finnish computer game developer created one of the most popular video game Angry Birds in 2009.The game was initially released through APP IOS platform and sell to consumers through App Store. In order to catch customer attentions, Rovio had promoted Angry Birds through several channels especially the social network; people can download and engage in it everywhere like on iPads, iPods, any android devices, Google Chrome, and any other PC browses. But how does Angry Birds hit the market so successful and what did they do about the promotion to catch extensive video game fans attentions and gain significant market share.
Social media Angry Birds had been used in promotion strategy:
--Angry Birds had set up account on Facebook, LinkedIn and Twitter three most popular social network platforms currently. Also, post Video advertising on YouTube, Designed and released a YouTube tailor to promote the game, especially the Google chrome angry birds commercial posted through YouTube. All these action are aimed at enhancing brand awareness and exposure. http://www.youtube.com/watch?v=chHxNAJ8B1U --Angry birds on Facebook
Rovio launched Angry Birds Facebook on 2012 Valentine’s Day; Angry Birds on Facebook provide several additional social features to game fans. Attributes to the game new social features, fans that play Angry Birds on Facebook can share about their high scores with friends through Facebook communication platform. This satisfied young fans passion about challenge and competitive in games. “Angry birds friend” is a platform launched by Rovio as the mobile edition of Angry Birds Friends just one year after the Facebook edition launched. This platform connects with Facebook edition so customers won’t be able to play Angry Birds Friends without a Facebook account and an Internet connection.
--Launch game through iPhone APP
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    BUSN 115 Lemonade Stand Part 2 HRAMNARINE
    • 692 Words
    • 3 Pages

    BUSN 115 Lemonade Stand Part 2 HRAMNARINE

    For marketing purposes, flyers and posters will be distributed in various strategic places in the neighborhood along with calling friends and family. Creating a page on Facebook, a Twitter account, and Instagram, among others, will also heavily use social media sites.…

    • 692 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Home Depot Swot Analysis Essay
    • 501 Words
    • 3 Pages

    Home Depot Swot Analysis Essay

    Aim social media marketing toward the target consumer. We will utilize Pinterest, Facebook, Youtube and Twitter to build strong consumer-brand relationships. Improve our social media efforts with more interactivity through responses to consumers, contests, and fun activities.…

    • 501 Words
    • 3 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Week 8 Assignment 4
    • 5709 Words
    • 23 Pages

    Week 8 Assignment 4

    Social media marketing has become exceedingly popular among business of all sizes. So many people use social networks every day. Marketing for business can get very expensive. With social networking, businesses can promote their products and build their fan base. A business can use Facebook or Twitter to alert customers on sales and specials. Social networking was originally set up to interact with family, friends, and colleagues. Now businesses use social media marketing to keep current customers as well as get potential customers. Most businesses consider social networks as a marketing opportunity. Social media marketing is quickly gaining popularity. Facebook has more than three hundred million members worldwide. Twitter logs about fifty-million tweets per day. Businesses use this to their advantage.…

    • 5709 Words
    • 23 Pages
    Powerful Essays
    Read More
  • Good Essays

    LUT 1 Speech transcript
    • 1086 Words
    • 5 Pages

    LUT 1 Speech transcript

    First of all, common social media sites that are used to promote information would be Twitter. This social media site is a text based that allows a maximum of 140 characters to write and send a message which is called a “tweet”. Facebook, which is a web based social media site, allows users to communicate via a bi-directional friends list. LinkedIn is a social media site that professionals use to communicate through a friends list. The last social media site we will discuss is MySpace. This site affords the user to create a followers list, which can include friends, bands, businesses and sports teams to name a few.…

    • 1086 Words
    • 5 Pages
    Good Essays
    Read More
  • Better Essays

    BUS 508 Assignment 4, Strayer University
    • 1235 Words
    • 5 Pages

    BUS 508 Assignment 4, Strayer University

    Throughout the twenty-first century, social marketing has become exceedingly popular among businesses; not matter the size. Marketing and technology have ultimately taken over the world, allowing individuals round the clock access to the Internet, music, emails, televisions, and video uploads all via their cellular device. Social media marketing as become remarkably popular among businesses such as Pepsi refresh project (Boone, L.E. & Kurtz, D.L. pg.354). This viral marketing launch became a year long initiative in which consumers created a short video that would benefit their communities. This particular marketing strategy was popular in the advertisement of Pepsi’s products without it costing anyone anything. When the videos went viral, Pepsi was able to save money on the cost of advertisements, and spend the money they saved elsewhere. Companies that evolve into social medical marketing will be able to increase exposure to their companies, gain additional web traffic, potentially increase sales and gain customers. Social media marketing is the new way of the world for companies interested in expanding their brands; therefore, more companies are investing more of their money in social media.…

    • 1235 Words
    • 5 Pages
    Better Essays
    Read More
  • Good Essays

    The Future of Facebook
    • 338 Words
    • 2 Pages

    The Future of Facebook

    Social networking has played a prominent role in allowing users to connect with each other around the world over the past decades. Social network sites are used in order to improve intimate communication and build better relationships with family, old and new friends. Facebook in particular is one of the most popular social networking sites. It provides a wide range of connection methods for users to interact with those people that they care about and to update status or photos on the website. The website was established by Mark Zuckerberg and his college friends in February 2004. It is owned and operated by Facebook Inc. The company has continued to develop and increase potentiality over the last eight years (PrivCo, 2011). As of March, 2012, there were more than 900 million Facebook users, more than 125 billion friend connections and there were an average of 300 million photos uploaded each day on the website (Facebook’s S-1 Filing, 2012). In this sense, Facebook has become the largest social networking sites in the world. Additionally, when the company started trading stock to public on 18 May, 2012, it was also recorded as the third largest IPO in the history of the United States (Hammond, 2012). However, the stock price has been significantly falling since selling the stock to public. Although social networking is a growing market and the company plans to continue developing its productions and services, investors remain worried about the ability of the company and they have doubted that the stock will not be able to turn profit margins in both short-term and long-term period. Therefore, the stock of Facebook should not be invested in because it is overvalued and overpriced and the company might struggle with commercial revenue and be restricted in many areas. This paper will describe the stock market and Facebook’s situation before and after trading to the public and will also discuss the question of investment in the stock of the company. It will then…

    • 338 Words
    • 2 Pages
    Good Essays
    Read More
  • Good Essays

    Burger King
    • 719 Words
    • 3 Pages

    Burger King

    In our case study reading, Burger King uses the Facebook social network as their alternative digital media approach to reach the target audience with great success. So much so, that "Burger King has earned the reputation of 'king of viral marketing ' for repeatedly showing the ability to generate online buzz and create media attention for its entertaining Web campaigns" (Michael Dahlen, 2010). This is a clear indicator that this marketing approach is a long-term strategy for Burger King.…

    • 719 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Social Media in the Workplace
    • 615 Words
    • 3 Pages

    Social Media in the Workplace

    Social media can also be a profitable sales and marketing tool. Through social media, business professionals now have the ability to advertise, promote, and publicize their products and services without ever having to leave their homes. There is no other low-cost promotional method out there that will easily give you large numbers of visitors, some of whom may come back to your website again and again. In fact, the benefits in most cases exceed the cost. It would take you thousands of dollars to buy several links; social media has the ability to give you that for free.…

    • 615 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Marketing Plan for Silent Hair Drier
    • 361 Words
    • 2 Pages

    Marketing Plan for Silent Hair Drier

    We will leverage social media and word of mouth for the vast majority of our marketing using platforms such as Twitter, Facebook, Orkut and MySpace. These platforms are widely used by the customers in our demographic market. We will make announcements via regular tweets and updates to our fan page on Facebook.…

    • 361 Words
    • 2 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Simple: Sociology and Facebook Games
    • 592 Words
    • 3 Pages

    Simple: Sociology and Facebook Games

    My first reason why facebook is not my friend is because that it wastes everybody time. Now my argument is just armed at facebook, but also the people who make facebook games, Zynga is a major corporation that owns any and all 'good' facebook is games. Facebook itself almost makes you check it, making you wonder what your friends are up to, the idea of a public diary almost, something that anybody can contribute to, a encyclopaedia of a person's life if you will. You could spend minuets, an hour maybe hours at a time just staring at a page when you could be doing something more important, maths homework perhaps?…

    • 592 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Social Media and Mobile Technology
    • 423 Words
    • 2 Pages

    Social Media and Mobile Technology

    There is also another possibility of getting more fans and increase sales when business posts something interesting such as a funny commercial video, which can go viral within minutes and can reach thousands of social network users; considering the large number of users that each social network has. One example of this is Facebook, let us say when a Facebook user likes a story or a video on some of the Facebook pages, it will show up on the friends list of the user as a news feed, and so his friends can also like the post and see the content. This is the mechanism social media networks use.…

    • 423 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Facebook: Online Social Networking
    • 1380 Words
    • 6 Pages

    Facebook: Online Social Networking

    Facebook is an online social networking site founded in 2004 (Facebook.com, n.d.). The purpose of this website is to connect family and friends and to share content such as pictures, status updates, and event invites between the user’s contacts. The site also has numerous games that many users participate in for entertainment. The website states the mission of Facebook is to “give people the power to share and make the world more open and connected,” (Facebook.com, n.d.). Every day millions of people log on to connect with friends and family, sharing photos, links, and videos.…

    • 1380 Words
    • 6 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Mobile Phone and Social Media
    • 383 Words
    • 2 Pages

    Mobile Phone and Social Media

    You are a slave to technology. Today billy, Karissa, Emily and I will be discussing how technology is creating a less intelligent generation that is turning into robots. As a result of the rise in technology many individuals depend on it. Things such as calculators, spell check, Google and social media have created a generation that are reliant on technology for everyday tasks. As a result of this, humans are becoming unemotional robots as they are disconnected from other humans and becoming isolated and socially awkward.…

    • 383 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Social Media and App
    • 589 Words
    • 2 Pages

    Social Media and App

    b. It’s understandable that going somewhere like wal-mart can be exciting but people can really follow you based on your snaps if you are trying to be lowkey…

    • 589 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    OPI Nail Polish Customer Management and Engagement Strategies
    • 766 Words
    • 2 Pages

    OPI Nail Polish Customer Management and Engagement Strategies

    This company also engages well. They use various other social media sites such as YouTube, Tumblr, Pinterest, and Google Plus. Although the sites that I listed are not as popular as Instagram, Facebook, and Twitter. It seems like they do most of their engaging on Instagram. They post several times a day, however, they do not converse with their users as much as they would on Twitter.…

    • 766 Words
    • 2 Pages
    Satisfactory Essays
    Read More

Related Topics